Supercharged, super responsive
Supercharged, super responsive. Runners to feel boundless energy with every step ASICS launches the highly anticipated SUPERBLAST™ 2 shoes featuring the brand’s most premium FF TURBO™ PLUS foam to help runners feel supercharged every step of their run. [26 June…
IOC launches “Sport. And More Than Sport” ahead of Paris 2024
26 June 2024 – Marking one month to go before the Opening Ceremony of the Olympic Games Paris 2024 on 26 July, the International Olympic Committee (IOC) launches “Sport. And More than Sport” – a new Olympic brand platform. It will debut with an uplifting…
How Toyota’s Innovative Mobility Solutions will support athletes at Paris 2024
26 June 2024 – As the countdown to the Olympic Games Paris 2024 continues, the Worldwide Olympic Partners are preparing to play a fundamental role in making the Games a success. In our “Road to Paris” series, Partners talk about some of the…
adidas and New Zealand Rugby Celebrate 25 Years of Rugby’s Most Successful Partnership with New Kit Release
adidas and New Zealand Rugby reveal their latest jersey designs due to be worn for the 2024 international season. Going back through the archive to the roots of the partnership, adidas designers revisited iconic design elements synonymous with New Zealand…
IOC welcomes United Nations’ solemn appeal to observe Olympic Truce for Paris 2024
25 June 2024 – With just one month before the start of the Olympic Games Paris 2024, the President of the United Nations General Assembly (UNGA), Dennis Francis, today made a solemn appeal to the UN Member States for the observance of…
Jordanian taekwondo star Julyana Al−Sadeq determined to break new ground at Paris 2024
24 June 2024 – In our latest interview with Olympic Solidarity scholarship-holders on the road to Paris 2024, Julyana Al-Sadeq reflects on the cultural challenges she has overcome to reach the top of her sport, and what it means to be a role…
International Olympic Committee and City of Paris inaugurate Olympic Sculpture
24 June 2024 – Los Angeles-based artist Alison Saar unveiled her work, Salon (2024), now permanently installed in the public garden of the Champs-Elysées, on Olympic Day, 23 June. Saar was selected by the IOC and the City of Paris to produce the sculpture…
Song for the Mute x adidas Shadowturf Honeycomb re release and new ‘Triple Black’ colourway
ON THURSDAY, JUNE 20TH, SONG FOR THE MUTE WILL GLOBALLY RE-RELEASE THE ORIGINAL ‘HONEYCOMB’ COLOURWAY FROM THE ‘SFTM-001’ COLLABORATION. THIS HIGHLY ANTICIPATED RE-RELEASE WILL BE ACCOMPANIED BY THE LAUNCH OF A BRAND-NEW SHADOWTURF COLOURWAY – ‘TRIPLE BLACK’. The third collaborative collection by…
IOC President brings Olympic Day to a fitting close at the Sorbonne, the cradle of modern Olympism
24 June 2024 – IOC President Thomas Bach spent Olympic Day in the French capital, where the legacy, vision and ideals of Pierre de Coubertin, the founder of the IOC and reviver of the Olympic Games, were celebrated throughout the day. With just 32…
Strong early run in IMSA 6 Hours of the Glen ends in retirement for Lamborghini SC63
Caldarelli and Cairoli produce strongest qualifying performance so far for the #63 Sant’Agata Bolognese/Watkins Glen, 23 June 2024 – Lamborghini Iron Lynx was left to rue what could have been as a cooling system issue forced the #63 crew of Andrea…
