P&G Athletes for Good programme: new series celebrates charitable efforts of Paris 2024 hopefuls
05 June 2024 – Ahead of the Olympic and Paralympic Games Paris 2024, a new Olympic Channel original series – presented with Worldwide Olympic and Paralympic Partner P&G – is celebrating the charitable efforts of a number of the athletes recognised in the latest…
adidas Unveils FW24 London Tennis Collection − Built to Help Reduce Distractions
Today, adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court. The seamless material construction, used in the…
adidas Unveils the Supernova Prima – Its Most Comfortable Running Shoe Yet with 13% More Dreamstrike+ Super−Foam*
In 2023, adidas Running reimagined the Supernova family with a precise focus on comfort and fit. In 2024, the portfolio is expanding with the introduction of Supernova Prima – a brand-new model, launching in a Preloved Scarlett/Solar Red colorway, marking…
IOC Young Leader Sofía Arévalo is using sport to support young people faced with illness
03 June 2024 – Driven by the lack of resources available to her after being diagnosed with leukaemia as a teenager, International Olympic Committee (IOC) Young Leader Sofía Arévalo Sierra is launching Entre Causas, harnessing the power of sport to raise money and awareness…
IOC and AFD join forces to improve young people’s future through sport
30 May 2024 – The International Olympic Committee (IOC) and the French Development Agency (AFD) have signed a new collaboration agreement to strengthen the role of sport as an important enabler of the UN Sustainable Development Goals (SDGs). A first initiative –…
All−Time Best Monthly Sales for the Kia EV9 and Sportage SUVs Lead Kia America to Second Best Sales Month in Company History in May
On the strength of best-ever sales performances by the EV9 and Sportage nameplates, Kia America delivered more EVs and SUVs in the U.S. in May than any previous month in company history. Kia achieved sales growth in May with 75,156…
From Lausanne to Canberra, a new wave of Olympic sports rides into the National Museum of Australia
31 May 2024 – The youth-focused sports and disciplines of 3×3 basketball, BMX freestyle, breaking, skateboarding, sport climbing and surfing feature in a new exhibition co-produced by the Olympic Museum and the National Museum of Australia in Canberra. Riding the Olympic Wave: Breakthrough…
IOC President Thomas Bach at International Volleyball Federation HQ for launch of new Foundation
31 May 2024 – The IOC President attended the launch of the FIVB Foundation on Thursday, at the headquarters of the International Volleyball Federation (FIVB) in Lausanne. He was welcomed by FIVB President Dr Ary Graça, who told the audience: “Through the Foundation, we will aim…
Automobili Lamborghini celebrates the European Diversity Month
From certifications to 2024 projects, numerous concrete actions aimed at supporting and raising awareness for DE&I Sant’Agata Bolognese, 31 May 2024 – With the end of May comes the end of European Diversity Month, but Automobili Lamborghini’s initiatives in support of…
Ten Olympians to receive reallocated Olympic medals at Champions Park during Olympic Games Paris 2024
0 May 2024 – On the afternoon of 9 August, 10 Olympians will be presented with their reallocated Olympic medals in special ceremonies at the Champions Park in the Trocadéro Gardens, at the foot of the Eiffel Tower. The following athletes are confirmed to…
