adidas and Yohji Yamamoto Introduce their latest Y−3 Atelier Collection
adidas adidas and Yohji Yamamoto return to present their second Y-3 Atelier collection, which boldly expresses the label’s DNA by fusing craftsmanship of Yohji Yamamoto and innovation of adidas. Conceptualized as the most crystalised execution of Y-3’s vision, the exclusive Y-3 Atelier…
adidas unveils home and away kits for UEFA Euro 2024™
adidas Ahead of UEFA Euro 2024™, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales receive reimagined home and away designs – uniting fans and players…
ASICS to host ‘Festival of Running’ to celebrate the power of running to move minds
ASICS ASICS invites all runners to join a unique Running Festival taking place in Paris March 14, 2024 – ASICS is inviting all runners to join a unique Festival of Running weekend dedicated to celebrating the power of running to move…
Road to Paris 2024: 49 quota places allocated at first Boxing World Qualifying Tournament – Refugee athlete qualifies
International Olympic Committee 13 March 2024 – An impressive lineup of more than 600 athletes from 113 National Olympic Committees (NOCs), along with the Boxing Refugee Team and Individual Neutral Athletes, competed at the first Boxing World Qualifying Tournament in Italy,…
Dakar 2026 – Girls in the spotlight at the “24 hours of women’s sport”
IOC 13 March 2024 – In the framework of the Youth Olympic Games (YOG) Dakar 2026, the Organising Committee (YOGOC) decided to promote sport for girls by organising a “24 hours of women’s sport”. This was also to mark International Women’s Day, celebrated…
Concacaf launches region’s first official women’s continental club competition with annual W Champions Cup
Miami, FL (Tuesday, March 12, 2024) – Following the successful conclusion of the inaugural Concacaf W Gold Cup over the past month, which saw the United States crowned Champions on Sunday, March 10, after a fantastic final at San Diego’s Snapdragon…
adidas and LES MILLS launch ‘Move, Earn & Swap Points’ − its first joint workout incentive programme for their global training communities
adidas Today, adidas announces ‘Move, Earn & Swap Points’ – an all-new offering as part of its ongoing partnership with worldwide sport powerhouse Les Mills. Synchronising two global communities passionate about the sport of training, adiClub and LES MILLS+ members…
Applying a gender lens to ensure that men’s and women’s sports have equal visibility at Paris 2024
IOC 12 March 2024 – With an equal number of quota places for male and female athletes, the Olympic Games Paris 2024 are set to make history. But gender equality also means more than even numbers of athletes. Significant efforts have been made to…
Concacaf celebrates growth of women’s football in the region with series of initiatives on International Women’s Day
San Diego, CA (Saturday, March 9, 2024) – In a vibrant celebration of International Women’s Day, Concacaf demonstrated its ongoing commitment to women and girls’ football across the entire region. The day’s events, building up to the Concacaf W Gold Cup…
Close to 30,000 tickets sold for 2024 Concacaf W Gold Cup Final at Snapdragon Stadium Sun Mar 10
San Diego, CA (Saturday, March 9, 2024) – Concacaf has announced that close to 30,000 tickets have been sold for the 2024 Concacaf W Gold Cup Final on March 10 at Snapdragon Stadium in San Diego, CA. Sunday’s championship match between the women’s national…
