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Humanrace and adidas Launch NMD S1 Collection in a Range of New Colorways

Humanrace and adidas launch the NMD S1 MAHBS collection in five new colorways inspired by Pharrell Williams’ travels around the world. The Oatmeal hue upper is a consistent base across the five pairs, contrasted by a painted heel in Mint, Cacao, Pink…

Las Vegas Launches Campaign to Encourage Excessive Celebration at Super Bowl LVIII Feb 11

LCVA he Destination Announces Petition, Music Video Featuring Iconic Celebrator Chad “Ochocinco” Johnson and 2023 Grammy Award Nominee Tobe Nwigwe, and Partnership with Hometown Legend Jimmy Kimmel Las Vegas, the Official Host City of Super Bowl LVIII, has launched a petition on…

Communiqué of the 12th Olympic Summit

International Olympic Committee At the invitation of the International Olympic Committee (IOC), the leading representatives of the Olympic Movement met today for the 12th Olympic Summit, which was held at Olympic House in Lausanne, Switzerland. 05 December 2023 – Chaired by…

adidas, Patrick Mahomes Unveil Mahomes 2

adidas adidas and Patrick Mahomes today unveil Mahomes 2, the next iteration of the football icon’s signature footwear and apparel collection with the brand.  Mahomes launched his first signature training shoe—Mahomes 1 Impact FLX—and the Future Icons apparel collection in…

adidas Helping to Level the Playing Field for Next Generation of Athletes Through Partnership with Boys & Girls Clubs of America

adidas adidas providing local grant funding to Boys & Girls Clubs that will promote equal opportunity in sport for young people Building upon an existing three-year relationship with Boys & Girls Clubs of America, adidas announced today a formal two-year…

adidas -UWCL Pro Ball Bilbao

adidas adidas Presents the UWCL Pro Ball Bilbao – The Official Match Ball for the 2023/24 UEFA Women’s Champions LeagueTM Knockout Phase adidas today unveils the UWCL Pro Ball Bilbao – the Official Match Ball for the Women’s 2023/24 UEFA…

adidas launches Manchester United X Stone Roses Collection

adidas Today, adidas unveils the special edition Manchester United x Stone Roses collection, bringing together Manchester’s most decorated football club with one of the city’s most revered musical icons. As the walk-out music for games at Old Trafford since the early 2000s,…

Rio 2016 arenas become schools and public facilities as Games legacy unfolds

International Olympic Committee 09 February 2024 – Three schools have opened this week and another two are set to be inaugurated next month, fulfilling pre-Games plans for the long-term use of arenas that featured the world’s best athletes at the Olympic and Paralympic…

Sarajevo 1984: A Living Legacy of Peace

International Olympic Committee 09 February 2024 – This week marks the 40th anniversary of the Olympic Winter Games Sarajevo 1984 – an occasion to celebrate remarkable sporting achievements, and a testament to the resilience of a city that has weathered the storms…

Worldwide Olympic Partner Samsung announces team roster and “Open always wins” theme for Paris 2024

IOC 09 February 2024 – Worldwide Olympic Partner Samsung Electronics Co., Ltd has added to the excitement surrounding the upcoming Olympic and Paralympic Games Paris 2024 by unveiling its official roster of athletes. It has also revealed the official theme for Paris 2024,…