adidas unveils SS24 Melbourne collection – Helping players feel cool with AIRCHILL technology
adidas Today, adidas unveils its SS24 Melbourne collection to mark the start of the 2024 Grand Slam season. AIRCHILL technology – a first for adidas in tennis – works in tandem with HEAT.RDY material technology to support players performing in…
Bigger Just Got Better: Cleveland Golf Introduces Revamped Launcher XL 2 Drivers/Cleveland Golf Creates Unique System to Combat Common Long−Game Woes with All−New HALO XL Woods
Bigger Just Got Better: Cleveland Golf Introduces Revamped Launcher XL 2 Drivers Dunlop Sports HUNTINGTON BEACH, Calif., Jan. 8, 2024 – It’s well known the Driver is the one club every golfer gets excited about. But it’s also the one…
Lamborghini unveils the Telemetry X concept at CES in Las Vegas
Lamborghini An innovative prototype system comprising real-time remote coaching, biometric data sensing, and a digital co-pilot for the ultimate track-driving experience Sant’Agata Bolognese/Las Vegas, 9 January 2023 – Automobili Lamborghini presents Telemetry X, an innovative ‘track connectivity’ concept that can be…
Unlock Tour−Level Performance with Srixon’s Q−STAR TOUR Series
T Dunlop Sports HUNTINGTON BEACH, Calif., Jan. 11, 2024 – Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control, SRIXON® is introducing the all-new Q-STAR TOUR and Q-STAR TOUR…
New IOC social media guidelines to increase opportunities for athletes at Paris 2024 and Gangwon 2024
11 January 2024 – The International Olympic Committee (IOC) has released its official Social and Digital Media Guidelines for the Olympic Games Paris 2024 and the Winter Youth Olympic Games (YOG) Gangwon 2024, with athletes given more opportunities to share their Olympic journey with…
Kia amplifies EV focus at Australian Open 2024
Kia Corporation Kia Corporation is supporting the Australian Open 2024 (AO24) – the prestigious tennis Grand Slam event of the Asia-Pacific region – through the supply of a fleet of official tournament vehicles, including its award-winning all-electric models EV9 and…
International Olympic Committee and AB InBev announce Worldwide Olympic Partnership
International Olympic Committee Corona Cero will be the global beer sponsor of the Olympic Games 12 January 2024 – The International Olympic Committee (IOC) today announced that AB InBev, the world’s leading brewer, will become a Worldwide Olympic Partner (TOP Partner)…
Programme for the Gangwon 2024 Opening Ceremony unveiled
International Olympic Committee 12 January 2024 – The line-up for the Opening Ceremony promises an array of K-pop stars and cultural performers from the host nation, setting the stage for an inspiring two weeks of elite-level sporting action in the Republic of…
Kia America becomes Official Sponsor League of Legends League Championship Series
Kia America Kia America and Riot Games announced today a partnership that will deeply integrate Kia across the League Championship Series competition, virtual, and in-person experiences. The partnership will see Kia integrated into the LCS in the following ways: “Like…
AliExpress launches official Olympic Online Store for Winter Youth Olympic Games Gangwon 2024
International Olympic Committee 5 January 2024 – Global online marketplace AliExpress, as part of its partnership with the Organising Committee for the Winter Youth Olympic Games (YOG) Gangwon 2024, unveiled the Gangwon 2024 Licensed Merchandise Online Store in Seoul. This marks a significant step…
