The Royal Gazette

The Cayman Islands captive insurance industry said it has launched a new brand to promote its integrity and transparency in international markets with the tagline “Cayman Islands. Clearly Better Business.”

“It is no secret that Cayman is not often well-represented in the mainstream media despite the jurisdiction’s high standards of compliance with international regulatory initiatives and its sound legal and regulatory regime,” a statement from Cayman officials said.

“We wanted this new brand to hit these misperceptions head-on. I think we got there with this.”

Rob Leadbetter, chairman of the Insurance Managers Association of Cayman (IMAC), the sponsors of the new brand, clarified the reasoning behind the branding exercise: “We are well aware that we are operating in an increasingly competitive and mobile market and although Cayman is one of the world’s largest insurance domiciles, we do not have the luxury of complacency.

“Our audience is sophisticated and professional and we need to be communicating with them in a sophisticated and professional manner.”

The new brand will be rolled out this week at RIMS 2013, a leading risk management conference being held this year in Los Angeles from yesterday through April 24.

Fountainhead Business Development, a Cayman-based marketing agency, was selected to provide the creative strategy behind the brand because of their in-depth knowledge of Cayman’s financial services industry and the international markets that Cayman services.

For more on this story go to:

http://www.royalgazette.com/article/20130422/BUSINESS02/704229989