The Chamber of Commerce continues to provide critical support to businesses with the introduction of two new digital marketing courses, Digital Marketing Foundations and Introduction to Digital Marketing. 

The courses will provide practical tools and hands-on experience to employees and business owners for managing their organisation’s digital marketing and improving their connection to their customers.  Participants will learn how to develop and manage simple websites and create and manage their content calendars and social media strategies.  They will also be equipped with tools for identifying and deepening their understanding of their customers. 

Wil Pineau, Chamber CEO, said, “We are embarking on a deliberate strategy to introduce a menu of new courses that we believe are practical and relevant to the current business climate.  Our aim is to provide training that will help businesses improve their bottom line, and we believe increased awareness and competence in digital marketing is essential to the current business environment.”

Foundations of Digital Marketing is a 12-hour course which will offer participants in-depth knowledge and skills, while Introduction to Digital Marketing will provide a basic introduction to the concepts and techniques. 

The instructor for both courses, Monique Malcolm, is the founder of Bloom Training and Development, one of the Chamber’s newest members. Monique has over 15 years’ experience in senior commercial and strategy roles in multi-nationals across Latin America and the Caribbean. She has experience lecturing at the university level, including courses in Digital Marketing, International Business and Marketing and Talent Management. She is a certified coach with a Master’s in Psychology with advanced graduate work in adult learning.

Introduction to Digital Marketing is being held on October 9 from 9:00 am to 1:00 pm. $175 Members, $225 Future Members.

Digital Marketing Foundations (parts 1, 2 & 3) will be held October 23 & 26 and November 6 from 9:00 am – 1:00 pm each day.  $450 Members, $525 Future Members.

For more information and to register for these, or any of the Chamber Training Centre courses, please visit www.caymanchamber.ky/event

ABOUT THE CHAMBER

The Cayman Islands Chamber of Commerce represents more than 650 businesses and associations across all industry sectors. The Chamber supports, promotes and protects the interests of its members and the public welfare and acts as a catalyst for positive change connecting community, business and government.