The role of Government communications is to drive public trust and engagement in government priorities through audience driven campaigns, content and channels. Good communications can help transform lives – from opening up dialogue on the future of public services, or encouraging access to available services, through to providing public reminders and warnings. 

The Pillars Of Our Strategic Approach

With ever-advancing technology and the evolving demands of our audiences, the need to develop a modern communication model has never been more crucial.​
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Our challenge is not merely to meet the expectations of today, but to proactively innovate for the future.

People

We will invest in our​ people to create a highly-skilled and effective team of professionals, each an expert in their field

Process

We will operate as a united team with shared processes supported by leadership

Content

We will develop impactful content and campaigns that engage our audiences and enhance the CIG brand

Channels

We will ensure our content is discoverable on the channels that best suit our audiences

Culture

We will foster a culture of collaboration and continuous improvement​

People

We will invest in our​ people to create a highly-skilled and effective team of professionals, each an expert in their field

Our people are at the heart of what we do. Developing and retaining a cadre of highly-skilled professionals requires investment. We will:​

– Develop and implement communicators professional framework​

– Standardise performance metrics for communicators​

– Improve recruiting and retaining talent​

– Invest in training​

– Grow partner engagement​

– Foster stronger professional connections

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Process

We will operate as a united team with shared processes supported by leadership

– Enforce the communications planning process​

– Educate on services and the approval process​

– Establish DoC business service processes​

– Develop CIG communicators reporting ​

– Procure equipment and system tools​

– Streamline communications with media  

Content

We will develop impactful content and campaigns that engage our audiences and enhance the CIG brand

– Develop a content strategy based on government priorities and public sentiments

– ​Implement content strategy to guide channel usage and message placement​

–  Foster the education and usage of digital-first content​

– Champion a government-wide commitment to consistent branding​

– Develop Inclusive content development guidance​

– Build a robust creative talent pool with strategic leadership

Channels

We will ensure our content is discoverable on the channels that best suit our audiences

– Analyse data to make informed decisions​

– Implement additional high-engaging channels based on audience research​

– Improve digital information management through GOV.KY and its entities​

– Promote digital democracy by increasing traffic, engagement and leads 

Culture

We will foster a culture of collaboration and continuous improvement​

– Create a unified team with inspiring leadership​

– Draw from our team’s diverse backgrounds, experience and perspectives in formulating plans and strategies​

– Champion an evaluate and learn culture​

– Foster a work environment that retains talent

Cross-Government Communications Planning

The development of Government Communications follows the process below. The cross-Government Communications Plan establishes a shared voice across Government, setting out the communication priorities and demonstrating a focused effort to reach policy goals. Working across organisational boundaries and uniting the communications community, we work to ensure Government’s messages are accurate, timely and engaging.