(L-R): HSM IP’s Mrinali Menon and Shirly Ramirez standing in front of CIFEC students to deliver INTA’s Unreal Campaign 

68 Fort Street, Grand Cayman (8 December 2023): HSM IP is pleased to present the International Trademark Association’s (INTA) Unreal Campaign to over 25 students at the Cayman Islands Further Education Centre (CIFEC) on 8 December 2023.

HSM IP’s Mrinali Menon (Senior IP Manager) and Shirly Ramirez (IP Administrative Assistant) led two classroom presentations, in which they covered the importance of trade marks, intellectual property and the dangers of counterfeit products.

The INTA Unreal Campaign is a global programme taught all over the world and is geared towards 14- to 23-year-olds. HSM IP has delivered seven of these presentations in the Cayman Islands across different schools. 

A trade mark is an important identifier. It can be a word, design, service mark, building shape and more. Mrinali and Shirly also stressed the economic impacts of people purchasing knockoffs and how these inferior products can affect people’s health as well as safety.

As part of the presentation, the students enjoyed a game of “spot a fake”, where they had to guess between two similar looking products and identify the reasons as to why one of them was the fake. 

HSM IP Managing Partner, Huw Moses shares, “the holidays can make people more susceptible to counterfeit goods and we are proud to do our part in bringing awareness to this issue.”

HSM IP is a specialist intellectual property law practice based in the Cayman Islands and specialises in the Caribbean/Latin America market. They support major Fortune Global 500 brand owners, international law firms and other specialist IP practices.

If you would like the team at HSM IP to prepare this presentation for your school, please reach out to [email protected].