Grand Cayman, Cayman Islands – The Cayman Islands Department of Tourism (DOT) received three prestigious IMPACT Awards for Marketing at the Internet Marketing Association’s annual awards celebration held 29 September 2017 at the Enclave in Las Vegas.

The DOT received the Content Marketing Strategy Award for Cayman Vows Magazine. The magazine was launched in June this year and the print and digital publication is the first-ever definitive resource for couples and wedding planners looking for inspiration and guidance to execute world-class destination weddings and honeymoons in the Cayman Islands. The magazine is available digitally at caymanvows.com and on newsstands across Canada and in the United States.

In addition, the Department received the Social Media Campaign Promotional Strategy Award for its summertime partnership with Chef’d, the only non-subscription, fresh ingredient meal kit delivery service, to launch the first-ever destination-inspired meal kits curated by some of the most talented chefs in the Cayman Islands. Foodies across the United States were able to bring a taste of the Culinary Capital of the Caribbean into their own homes with the click of a button by ordering a Cayman Islands’ meal kit online at Chefd.com.

The Department also received the Video Theme/Creativity Award for its Virtually Cayman: A 360° Video Experience campaign. View the video online at: caymanislands.ky/vr-360

“The Department of Tourism is proud to be recognized for our innovative approach and smart tactics to destination marketing,” shared Director, Mrs. Rosa Harris. “Our goal is to increase visitation and to accomplish this task we must continue to go beyond traditional, mainstream methodologies to reach potential visitors. We remain committed to being pioneers in marketing and bringing the sophisticated luxury of our destination directly to our target audiences.”

To learn more about the IMPACT awards please visit: impact17.org

IMAGES:

L-R: Liz Mirand, Team Leader, IMA; Sinan Kanatsiz, Global Chairman, IMA; Daniel Taugher, Digital Marketing Specialist, Cayman Islands Department of Tourism.

The three awards the Cayman Islands Department of Tourism received at IMPACT17.