Now in its fifteenth year, the National Drug Council’s holiday campaign seeks to expand by encouraging consumers to take a socially responsible approach to drinking throughout the year.

This year’s successful two-tier programme featured a Designated Driver Programme in partnership with 26 local bars and restaurants. Its’ complement, the Purple Ribbon Bus Programme captured the sponsorship of seven local businesses and offered free transportation to an estimated one thousand persons on New Year’s Eve.

“Our sponsors are committed to making a difference by supporting socially responsible programmes, said Brenda Watson, Programme Manager. A special thank you to Reid’s Premier Tours, DART Cayman Islands, Jacques Scott Group, Cayman National, High Impact Media, Greenlight RE, ECAY, and the Royal Cayman Islands Police Service.”

The proposed 2016 Designated Driver programme will run throughout the year for Grand Cayman and the Sister Islands. The focus will be on destination and community-based events: Easter weekend, festivals and boating activities. The National Drug Council will continue its work in server training to ensure safe and sober designated driving.

“Social responsibility is a huge priority for us. Expanding the Designated Driver programme will heighten awareness and promote responsible drinking which is one of our core values” said Joan West-Dacres, Director of the National Drug Council.

According to statistics from the Royal Cayman Islands Police Service, there were no DUI’s recorded this New Year’s Eve, an astounding result.

Stay connected; learn more about the Designated Driver and Purple Ribbon Bus programmes at www.ndc.ky and visit us on facebook https://www.facebook.com/NDCCayman/.

For information on becoming a sponsor please contact Mrs. Brenda Watson at [email protected]