BBM

Abbreviation for

1. BlackBerry Messenger: an instant messaging application for BlackBerry devices

Noun

2. a message sent or received using BlackBerry Messenger

Verb

3. to send a message using BlackBerry Messenger

One year ago today, the authoritative Collins English Dictionary added BBM to its comprehensive collection of up-to-date English words, reflecting the global popularity of the iconic instant messaging service that epitomizes secure real-time mobile communication. Coming soon, BBM will be made available for free for Android and iPhone devices. BBM will make one of BlackBerry’s most asked-for features available to Android and iPhone users demanding a seamless, private and immediate messaging experience. Register at www.BBM.com to be notified when BBM is made available on Android and iPhone devices.

Originally designed as a business messaging tool, BBM is now used by more than 60 million monthly active users worldwide. Furthermore, there are more than 10 billion messages sent and received each day and on BBM, messages are read in seconds – and users know they’ve been read! Setting the standard for mobile messaging with its simple, easy-to-use and active nature, BBM is the social network for people’s most valued contacts.  BBM provides immediate engagement while allowing users to fully control their contacts and what information they share. The engagement rate is so high on BBM that its hyper-engaged user base communicates on BBM for an average of 90 minutes per user per day.