CIMPA 1st conference a great success
The Cayman Islands Marketing Professionals Association’s (CIMPA) first Annual Marketing Conference was hailed as a great success by the organisers.
“Social media should be a tool businesses use to build relationships with clients, not to make sales.”
That was the message handed out to all the delegates that gathered at the Grand Cayman Marriott Beach Resort on Tuesday 7th May, 2013
The Cayman Islands Marketing Professionals Association (CIMPA) is a not for profit organization whose goal is to provide education and continuing professional development in the field of marketing in the Cayman Islands.
Today, marketers have an endless array of marketing channels and opportunities available to engage customers and prospects. Digital Marketing channels are becoming more and more popular and the shift from traditional to digital marketing is visible to everyone. Each channel affects consumer and their behavior with brands and businesses in a different way and allows us marketers to engage with our target audience in multiple ways. As marketers we have to be fast on our feet to ensure that we are on top of all the latest marketing trends and tools, continuously exploring new ways to reach our customers and prospects.
Those who attended the conference found it was “a fantastic cost-effective learning opportunity for marketing professionals in the Cayman Islands to connect face-to-face with international marketing experts, gain insights into new tools and techniques, stay up-to-date with emerging or changing trends and network with like-minded industry peers on the island. Soak up countless tips and new strategies, be inspired without having to travel overseas for new innovative ideas.”
Included in the conference was a panel discussion on the changing behaviors of customers and their expectations, showing how their organizations enhanced their customer service programs, and said how they adapted to their customer’s needs. Panelists gave examples of how they listened to the voice of the customer and the tools they used to measure customer engagement. Internal client service training programs and approaches to retain existing clients to satisfy and engender brand loyalty also were highlighted.
The speakers taking part included Erin O’Keefe, Ted Rubin, Mark Burgess, Cheryl Burgess, Natalie Urquhart, Rob Barton and Pilar Bush.
