The new Marketing Awards seek to recognise marketing professionals of outstanding quality in Cayman. CIMPA hopes the new awards scheme will become the perfect opportunity to identify exceptional marketing practice in the Cayman Islands annually, celebrating effective and groundbreaking campaigns and the people behind them.
Lynne Byles, chair of CIMPA hopes the awards will raise the bar for marketing across multiple industries: “Forging an alliance between marketing professionals locally by showcasing engaging and differentiated marketing activity helps raise the bar amongst marketing peers and promotes marketing activity in the Cayman Islands. Launching the Marketing Awards awards will help us enhance the value of the Marketing Profession in the Cayman Islands, a key strategic goal for CIMPA”.
For a relatively small island, there is a significant amount of professionalism and marketing activity in key areas such as tourism, finance, non-profit and retail in the Cayman Islands. The global marketing environment continues to shift as new trends, particularly in digital media, deliver new routes to market and increased customer segmentation, providing innovative tools for marketers and strategists alike. CIMPA’s vision is to champion marketing as a key driver of business success, keeping abreast of industry development and disseminating ever-evolving marketing techniques through a local network.
The new CIMPA awards programme seeks to highlight outstanding marketing activity across a range of businesses, from large corporations to individuals/sole traders. The awards and the work of those selected as finalists will celebrate creativity and innovation from a diverse set industries and markets, so potential candidates should not be afraid to submit their work, as there is a range of categories to ensure the awards are inclusive across different sectors.
Categories include: Campaign of the Year, Best of Brand, Digital Campaign of the Year, Marketing Service Provider of the Year (including photographers, website developers, event managers etc), Marketing on a Small Budget, Marketing ‘New Comer’ of the Year and Marketer of the Year. If you are a marketing professional or work for a company producing exciting marketing materials, please see the award details at www.cimpa.ky and enter by the 20th April.