• Concacaf Kick-Off has been created to connect Concacaf with younger fans through different entertainment spaces
• In partnership with GGTECH, Concacaf has also unveiled the first-ever football-specific Fortnite map, “Concacaf Kick-Off Stadium”

Mexico City, Mexico (Friday, August 23, 2024) – Today, ahead of the start of Gamergy Mexico 2024, one of the world’s largest video game conventions, Concacaf, officially launched its new youth brand, Concacaf Kick-Off. This platform has been created to connect younger audiences with the Confederation’s main football events and competitions, using entertainment spaces such as gaming, music, and influencers.

To appeal to younger generations, the Concacaf Kick-Off brand is full of bold and dynamic colors and shapes. The brand essence is “a new game begins,” inviting young fans to be part of our game, whether through playing, becoming or fan or engaging through digital platforms.  

As part of the brand’s launch and broader strategy, Concacaf has joined forces with Gamergy‘s parent company, GGTECH Entertainment, a leader in esports, gaming, and immersive entertainment event development. 

During the 2024 Gamergy festival in Mexico City, Mexico, Concacaf will activate an interactive Concacaf Kick-Off branded booth. The booth includes a console arena, streaming cabin, and a photo opportunity with the Champions’ trophies of Concacaf’s premier men’s and women’s club and national team competitions. 

To close out the event in Mexico City and as part of GGTECH’s and Concacaf’s vision to provide fans with new forms of interactions between online gaming and football, the organizations will launch the first-ever football-specific Fortnite map, to be called “Concacaf Kick-Off Stadium”. The map will be featured as one of the maps for the Fortnite Latin America Final on Sunday, August 25, and available to gamers around the world starting today. 

The Concacaf Kick-Off Stadium Fortnite map code is 7352-8255-5237.

The process of developing the Concacaf Kick-Off brand began with a collaboration between Concacaf and CEDIM, a premier design school in Monterrey, Mexico, in which students were tasked to bring to life a brand concept and core ideas by creating proposals, names, and logos for the new brand. 

Following an exhaustive selection process, the three top proposals were selected and put up for voting by fans across the region through Concacaf’s social media platforms and website. After receiving thousands of votes, Concacaf Kick-Off was selected as the winning candidate. This creative process was managed by Concacaf’s Brand Marketing team and focused on ensuring that the brand was created with, by, and for young fans. 

Philippe Moggio, Concacaf General Secretary, said: “We are very excited to unveil our new youth brand Concacaf Kick-Off. Through this new platform, we are looking to reach younger audiences and introduce Concacaf to new trends, including in the world of gaming. We also look forward to working with GGTECH and many other partners to create entertainment opportunities to bring younger fans closer to Concacaf’s main events”. 

Juan Diego Garcia Squetino, GGTECH Director of Business for the Americas, said: “There is no need to describe what football means to the entire audience, which is why we at GGTECH are very proud to be able to work alongside one of the most prestigious sports organizations in the world on its new strategy for young audiences. Welcome Concacaf to the new era of entertainment.”

About Concacaf
The Confederation of North, Central America, and Caribbean Association Football (Concacaf) is one of FIFA’s six continental confederations, servicing 41 Member Associations, from Canada in the north to Guyana, Suriname, and French Guiana in the south. Concacaf means football first. Our members are united by a shared vision: Love For Our Game, as well as a unique mission, to develop, promote and manage football throughout the region with integrity, transparency, and passion in order to inspire participation in the game. For more details, visit: www.concacaf.com 
 
About GGTECH Entertainment
GGTECH Entertainment is an international company with a presence in Europe, North America, South America, the Middle East, and North Africa, committed to the development of innovative projects for leisure, entertainment, and education through gaming, esports, and technology. The company is committed to innovation, applied technology and interactive environments and offers a wide range of technological solutions to promote the development of society, providing its users with a highly customizable and high-quality gaming experience. For more details, visit: www.ggtech.gg. 

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