By NuVoodoo From AllAccess

Written By Carolyn Gilbert & Leigh Jacobs

NuVoodoo has been tracking concern about the coronavirus since March 9 — more than two months. Each day sees a sample of at least 2,000 persons 16-54 nationwide. It’s a ton of data.

I’ve isolated three dates in the chart here: March 10 (the second day of our tracking), April 10 (with extreme concern at half the sample) and May 10 (Mother’s Day, with extreme concern down from its peak).

Many of us have settled into some sort of new “normal” while isolating (video chats with friends, food deliveries/pickup, or the odd etiquette of the masked grocery store). And it’s fair to say everyone is looking forward to or hoping for greater freedom to mingle in the months ahead.

As a broadcast journalism major at Penn State University, Carolyn Gilbert served as WQWK’s first female jock before moving on to Cincinnati and WWEZ, WEBN, an audio production company… and two little kids sent to hone her management skills. Her research career started when she launched Critical Mass Media in the 80’s, which she grew from 3 employees to over 700, serving every major broadcasting group. Eventually, Critical Mass became an “in house” provider of services for the 1200 Clear Channel radio stations, and Carolyn served as President. Following a stint as EVP/Research and Inside Sales for Tribune, Carolyn teamed with friends (and best in class) Mike O’Connor, Leigh Jacobs and Marc Chase to form NuVoodoo in 2010, providing innovative products that work within 2012 budgets and deliver results. “Because that’s the way we’ve always done it,” has become a forbidden sentence.

Leigh fell in love with radio in 8th grade, got deeply involved in his high school’s 10-watt FM station a year later and never recovered. After 20 years in the business, including 16 years as a program director, he joined Critical Mass Media as a perceptual analyst in 1999. Across nearly a decade at Critical Mass, Leigh designed and analyzed hundreds of studies for stations in all formats.He teamed with partners Carolyn Gilbert and Mike O’Connor to form NuVoodoo in 2010. He continues to look for better questions and better ways to ask them – to give radio stations and owners better insights into listeners. Reach him with your questions at[email protected].