Crest’s chocolate mint toothpaste is tasty, overpriced, and has no reason to exist
By Laura Northrup From Consumerist
A few weeks ago, we posted about the existence of the new Crest Be(TM) line of toothpastes. This line of products includes flavors that mix chocolate and mint, vanilla and mint, and lime and mint. When the product was first announced, we declared it gross, expensive, and stupid. Now that the product has hit stores, at least one reviewer agrees with that assessment.
We just aren’t adventurous enough to even give this product a try. It scares us. We’ll stick to variations on grilled cheeses. One man who is adventurous enough to brush his teeth with chocolate is Kevin of The Impulsive Buy. He went to CVS and picked up this adventure in a tube so we wouldn’t have to.
Let’s be accurate: the product is called Mint Chocolate Trek. Trek? As you might expect, it tastes like mint chocolate chip ice cream. But not good mint chocolate chip ice cream, notes Kevin. “It smells like what mint chocolate chip ice cream smells like in my memory, like some Willy Wonka monstrosity,” he writes. That’s a frightening thought.
He can’t get past the chocolate grit in the paste, though. It tastes too much like food without being actual food. “My instincts say to consume some cookies, but my brain reminds me to eject it, resulting in feeling both teased and unsatisfied,” he wrote. It sounds like the toothpaste is tasty enough, but a profoundly confusing experience. Also, the chocolate tastes and feels a little bit like Oreo grit.
The main question about this product is, who is it for? It’s very pricey, costing $5.49 for a 4.5 ounce tube. Maybe it’s intended for perpetual adolescents in their thirties who earn grown-up money but only pretend to have grown-up tastes?
PHOTO: Choco-paste
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