Cricket: Hero CPL rakes in US$25M in Guyana matches
By Azad Ali From Caribbean Life
In this handout image provided by CPL T20, fans of Guyana Amazon Warriors cheer during the Hero Caribbean Premier League Final between Trinbago Knight Riders and Guyana Amazon Warriors at Brian Lara Stadium on September 16, 2018 in Tarouba, Trinidad and Tobago.
The Hero Caribbean Premier League (CPL) is claiming that the 2018 edition, which took place between Aug. 8 and Sept. 16, raked in US$25,515,816 in Guyana — an 80 percent increase on the 2017 figure.
CPL, said in a recent press release, the figure was calculated using organizer spend, visitor spend and media value, which was collated for CPL by world-renowned researchers, SMG Insight.
In addition to that economic impact figure, the Hero CPL created 486 jobs in Guyana. Also the tournament filled 7,654 hotel rooms during the event with even more focus on the country with a record of seven matches taking placed in Guyana in 2018.
CPL said: “There was significant value for Guyana in terms of the country being given exposure through the television broadcast. The total media exposure for Guyana has been calculated at US$8.2 million more than double that of 2017.”
The Hero CPL spent US$1,290,000 in Guyana during the 2018 event with more than 43 percent of that figure going to local staff and suppliers. This was a significant increase from 2010 where CPL spent US$978,000.
