C&W Business and Scala Announce New Partnership in the Caribbean and Latin American Region to Shape the Future of Digital Signage

Scala’s Digital Technology Platform Will Help C&W Business Customers Increase Sales and Improve Brand Loyalty by Offering Enhanced Customer Experiences

MIAMI, FL–(Marketwired – Mar 2, 2016) – C&W Business, part of C&W Communications (LSE: CWC), today announces a partnership with U.S. based Scala, Inc., the leading provider of end-to-end software solutions for digital signage, visual communications and advertising management, to expand their portfolio of services and offer full-service digital signage networks throughout the Caribbean and Latin American markets.

With more than 150,000 customers in 26 countries, C&W Business is one of the largest information and communications technology providers in the Caribbean and Latin American region. Scala has more than 25 years of expertise creating digital solutions and is used on 500,000 screens worldwide. The partnership will help C&W Business grow into new markets and regions and will also allow C&W Business customers to better target and engage audiences, optimize messaging and even analyze results to enhance their businesses. The company’s expected roll-out across the region will begin immediately.

“The adoption of digital signage is showing a dramatic upward trend toward technology in the Caribbean and Latin American region. We are excited to be partnering with Scala, a company known worldwide for its reliability, innovation and its handling of the most complex project requirements. We feel this will be a real game-changer for our customers by creating more intimate and interactive user experiences,” said John Maduri, President of C&W Business.

Scala’s digital signage solutions connect networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices to deliver personalized and interactive audience experiences. C&W Business will draw from the full Scala digital signage platform, which includes content design, management, distribution and playback. C&W Business will deliver a variety of digital experiences to enterprises in a wide range of industries such as retail, hospitality and finance — while also enhancing one-to-one engagements in facilities such as law and medical offices.

“We are thrilled to be partnering with C&W Business in the Caribbean and Latin America and bringing a true end-to-end digital customer experience offering to an already robust portfolio of services and solutions. Clients across these regions have been in need of a reliable and scalable technical platform, with the ability to provide boundless and feature rich digitally managed solutions,” said Dan McAllister, General Manager and Vice President Americas of Scala, Inc.
Click to view the video on C&W Business – UCC and Vertical Solutions – Digital Signage at: https://www.youtube.com/watch?v=KZancoNQqak

About Cable & Wireless Communications Plc
Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in Latin America and the Caribbean. With annual sales of over US$2.4 billion, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. CWC delivers superior high-speed mobile data, broadband and video services. It has leading market positions in Mobile, Fixed Line, Broadband and Video consumer offers. Through its business division, CWC provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers.
The Group also operates a state-of-the-art subsea fibre optic cable network that spans more than 48,000 km — the most extensive in the region — as well as 38,000 km of terrestrial fibre providing wholesale and carrier backhaul capacity.
CWC has more than 7,300 employees serving 6.4 million customers (Mobile 4.1m; Fixed Line 1.1m; Video 470k and Broadband 690k) across 42 countries. The Group’s leading brands include; LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. CWC is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programmes.
Cable & Wireless Communications Plc’s shares are quoted on the London Stock Exchange under the ticker CWC. The Group is headquartered in London with its operational hub located in Miami, within close proximity to the Caribbean and Latin America.

For more information visit: www.cwc.com.

About Scala
Scala has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries. For the latest information visit scala.com and connect on Twitter and Facebook.