By Jean-Yves Dushime

Designers Against AIDS (DAA) has partnered with Cayman Islands Fashion Week 2012 to further raise awareness about AIDS through fashion.

Together with Cayman Islands Fashion Week DAA will run a campaign in November to raise awareness coupled with a model search. Watch this space for developments, we are very excited about this project!

DESIGNERS AGAINST AIDS
Non-profit organization ‘Beauty Without Irony’ has launched the international project ‘Designers Against AIDS’ (DAA) in 2004 in order to raise AIDS awareness in the international media and towards the general public, more specifically towards young people in the industrialised countries using elements from pop culture (music, fashion, design, arts, sports, film, celebrities, etc).

HOW DOES DAA WORK?
AIDS awareness project Designers Against AIDS -born in Belgium, but active all over the world- wants to reach young people by using their favorite celebrities from the worlds of music, fashion, sports and art to raise their interest and curiosity, making them visit the website www.designersagainstaids.com, click on the links to local AIDS organisations and learn more about the disease.

The main objective of Designers against AIDS is to raise awareness and to get the subject of HIV/AIDS back into the media all over the world, as lately it has become a forgotten disease, especially in the western world. Our messages are: ‘Prevention is the only cure for HIV/AIDS‘ (protect yourself and your partner) and ‘Know your status’ (get tested). Furthermore we fight for the acceptance of and equal rights for seropositive people.

Media
Continuing with new international collections presented ever since, DAA has reached a vast amount of press in lifestyle TV programs, regular newspapers, glossy magazines and different spaces in media mainly focused to a young audience. Media who have reported about DAA include i-D, Vogue, Interview, Elle, International Herald Tribune, Zoo Magazine, De Morgen, Weekend-Knack, De Tijd, El Pais, El Mundo, Citizen K, Marie-Claire, Vanity Fair, Madame Figaro, Libération, New York Post, Le Monde, Cosmopolitan, MTV, TMF, JIM TV, Studio Brussels, Interview, Canal +, Fashion TV., Vogue TV France.