From Gorkana group

The Cayman Islands Department of Tourism has chosen Diffusion to change the perception of the Cayman Islands as a financial services centre.

The agency, which won the account after a competitive pitch, has been briefed to re-introduce the Cayman Islands as a top Caribbean destination to travellers in the UK and Europe.

The team will provide a strategic, integrated programme across traditional and social media, as well as third-party brand partnerships.

Activity will also include building key national and travel influencer and blogger relationships via a dedicated ambassador programme, as well as developing stories to take the Cayman Islands out of the travel sections and into wider lifestyle media.

Don McDougall, regional manager of the Cayman Islands Department of Tourism, said: “We needed a fresh approach to destination PR from an agency that really understands how to create consumer campaigns that connect with audiences across traditional and social media.

“Diffusion impressed us with its strategic grasp of our place in the competitive and reputational environment, and with its insights into how UK consumers currently view the Cayman Islands.

“However, it was Diffusion’s creativity in bringing to life what makes the Cayman Islands such a special and inspiring destination for travellers, through integrated and measurable campaigns, that made them the natural partner for us.”

Daljit Bhurji, Diffusion’s global MD, said: “The Cayman Islands are an intriguing, aspirational, caring and inspiring destination that deserve to be at the top of every discerning traveller’s must do list.

“Diffusion has built exceptional relationships with travel and lifestyle influencers and deep expertise working with both travel brands and destinations. We can’t wait to put these into action for the Cayman Islands and inspire more holiday makers to experience them.”

The account was previously held by Juicy Communications.

For more on this story go to:

http://gorkana.com/news/consumer/pitch-wins/diffusion-wins-cayman-islands-account/

From diffusionpr.com

Diffusion is an international, integrated communications agency. Our consultants use the power of storytelling, conversation and recommendation to help brands connect with audiences intellectually and emotionally.

We use our creativity across traditional and social media to deliver campaigns that empower, engage and persuade. And always with an absolute focus on measurable business results.