Digicel SportsMax Airs 29 NBA Games in 15 Days

Thursday 16th April 2015 – Kingston, Jamaica: Digicel SportsMax, the region’s number one sports channel, has today announced that as part of its recently announced partnership for coverage of the National Basketball Association (NBA), Digicel and Digicel SportsMax will bring the 2015 NBA Finals and the Conference Finals to free-to-air TV across the region as it will be available to broadcasters. This follows on the broadcast of the NBA that kicked off on March 31st on its cable subscription channels, Digicel SportsMax & Digicel SportsMax2, which included the broadcast of 29 games over 15 days, nine more games than all other channels combined. Coverage will continue on the two channels for the first and second round of the NBA Playoffs, kicking off with the #1 seeded Golden State Warriors against the New Orleans Pelicans on Saturday, April 18th.

Digicel SportsMax five year partnership with the NBA began on March 31, 2015 which will see the channel broadcasting up to 48 NBA regular-season games- unsurpassed by any other broadcaster on cable in the region, and as many as eight playoff games each season to 28 Caribbean territories. The sports entity will also offer fans content-rich programming including the highlights show ‘NBA Action’, NBA TV on Digicel cable platforms, and select classic games featuring the greats of the NBA. The partnership will include NBA broadcasts in Spanish on the CDN SportsMax channel in the Dominican Republic.

As Digicel has done with so many other sports in the region, a major part of the new partnership will see Digicel bringing the NBA Finals and the NBA Eastern Conference Finals to the widest audience possible on free-to-air stations across the Caribbean. The NBA Finals tip-off on June 4 with a best of seven series and the NBA Eastern Conference Finals tip-off on May 20. Basketball fans are in for a treat as Digicel SportsMax will also be hosting 3-on-3 tournaments during the 2015 NBA finals. In addition to this, Digicel will also be starting NBA youth camps in the summer with NBA talent being invited to coordinate and train the Caribbean’s future basketball stars.

SportsMax marketing manager Tanya Lee reassured that the best is still to come for NBA and basketball fans in the Caribbean, “The great thing about our partnership with the NBA is that it goes beyond our television broadcast and reaches the grassroots fans with several planned on the ground activations including a 3-on-3 tourney in Jamaica and Trinidad & Tobago during the NBA Finals. Digicel SportsMax is now taking the NBA to the streets in a way that has not been done before with our NBA clinics.”

Plans are also on track, says Digicel SportsMax, for the establishment of the Caribbean’s first online hub for the NBA by 2015-16 NBA season. This will see the launch of NBA.com/Caribbean which will offer extensive and localised NBA editorial and video content. NBA.com/Caribbean will be the league’s 19th international web destination.

Along with the NBA rights, Digicel SportsMax is the regional rights holder of premium content such as Barclays Premier League, UEFA Champions League, The Women’s Tennis Association, The Ashes, Australia and England cricket, IAAF Grand Prix Meets and more.

The territories included in the NBA partnership are Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Cuba, Curacao, Dominica, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Montserrat, St. Lucia, St. Kitts & Nevis, St. Martin, St. Maarten, St. Vincent & The Grenadines, Surinam, Trinidad & Tobago, and Turks and Caicos.

For full broadcast schedule, visit www.digicelsportsmax.com

About Digicel SportsMax
Digicel SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals. Founded in 2002, Digicel SportsMax, formerly SportsMax, is the premier broadcaster and rights owner of international sports content to the Caribbean islands under the Digicel Group. Digicel SportsMax offers an à la carte subscription sports package called MaxPak in 30 countries, which includes its own channels Digicel SportsMax and Digicel SportsMax2 as well as a Spanish language channel CDN SportsMax launched in 2013 in the Dominican Republic. The company also targets the Caribbean Diaspora through CEEN, the North American sister channel available in the USA Tri-state (on Cablevision Optimum) and in Canada (on Rogers & Bell Media). Along with the NBA, Digicel SportsMax is the regional rights holder of premium content such as Barclays Premier League, UEFA Champions League, The Women’s Tennis Association, The Ashes series between Australia and England cricket, IAAF Grand Prix Meets and more.

About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which recorded 26.9 billion page views during the 2013-14 season, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 800 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $242 million to charity, completed more than 3 million hours of hands-on community service, and created more than 915 places where kids and families can live, learn, or play.
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