From Turks & Caicos Weekly News

Telecommunications company Digicel recently announced the official launch of its convenient Top Up App which delivers a fast, reliable and convenient way for customers to send minutes abroad.

The new top up app also allows customers in the Caribbean to top up their own phones really easily too.

According to the press release from the company, customers abroad have been calling for the launch of an easy, convenient way to top up family and friends at home, and Digicel has delivered on that call, providing a convenient, fast and reliable way to stay connected.

There are no transaction fees when sending minutes via the Digicel Top Up App.

“The response from our customers has been overwhelming,” CEO of Digicel Diaspora Declan Cassidy said.

“Since our initial soft launch in November last year, we have over 200,000 downloads and our customers continue to tell us how the app fits their lifestyle – topping up themselves or sending top up to family in the Caribbean on-the-go no matter where they are, or what time it is.”

Digicel is also launching an integrated advertising campaign to ensure customers are benefiting from the great features of the app.

The radio ads feature Jamaican songbird, Tessanne Chin, whimsically interacting with Caribbean nationals highlighting the various situations in which they can send minutes conveniently.

French and Haitian Creole versions of the radio ads have also been produced and feature
popular Haitian compas band, Carimi.

The Digicel Top Up App is a free mobile application and is available for download in iTunes and Google Play.

For more on this story go to: http://tcweeklynews.com/digicel-launches-top-up-app-in-us-and-caribbean-p6150-85.htm

IMAGE: www.caribbeangraphic.ca