Exhibit the Discos of the Past and Dance Parties of the Present with IVY PARADISE – the newest Swim Collection from adidas x IVY PARK

adidas

adidas and IVY PARK announce their latest collaborative swim and lifestyle collection: Ivy Paradise. This all-inclusive capsule pays homage to the disco era nightclubs, 90s hip-hop pool parties and present-day desert raves with its sequin silhouettes, lux velvet materials and the IVP monogram prints, making it this summer’s must have for the courageous and the cheeky.  

Ivy Paradise pushes the boundaries of athleisure and luxury and celebrates freedom & self-expression. It takes swimwear from the water onto the dance floor with its versatility & stylistic combinations. It can be worn during the day at a music festival, to a glamorous city soiree, and the next day lounging on your best friend’s pool.  

This capsule collection is designed to flatter every body with its luxurious fabrics, bold color blocks and versatile use with many reversible and 2-in-1 offereings included. Expect extreme cutouts, iridescent linings, shimmering rhinestones, and spandex to snatch the complete look. Styles include crystal mesh sarong wraps, crop tops & short sets, swimsuits and speedos, and a hot pink sequin jacket & shorts combo w/ fringe, and much more. 

Ivy Paradise also includes an array of beach accessories including monogram visors & bucket hats, Ivy Park logo towel, and this summer’s IT accessory, the Disco bag. 

The collection’s inclusive sizing ranges from 3XS – 4XL and price points range from $35 – $350 USD. The line is available in adidas stores and online at adidas.com/ivypark on June 23^rd and in select partner stores, globally. 

The Campaign

Ivy Paradise exhibits the discos of the past and dance parties of the present. It is rooted in escape, through music and hedonistic sensibility, and is inclusive of the sensational and the subversive in fashion. It demands attention in the highest of forms, championing individuality & self-expression.  

The Collection

The collection is a body confident swim-led line that is modern, bold, and sexy. The collection pairs IVY Park’s signature monogram, evoking hip hop nostalgia, with acid pink. Sequins, fringing, and mesh are all layered in unexpected and dramatic ways, fusing today’s flair with the disco era. 

Notes

The adidas x IVY PARK Ivy Paradise collection consists of:

• Fabrics & trims:
  • Fringe 
  • Mesh 
  • Spandex 
  • Sequin 
  • Rhinestones 
  • Velvet
• Colorways:
  • Brown Monogram 
  • Brown Monogram Multi 
  • Dark/Brown Cream
  • Cozy Pink 
  • Mesa 

• 31 Swim Styles 
• 8 Accessories 
• Inclusive Sizing: 3XS – 4XL

About Parkwood Entertainment

Parkwood Entertainment is a film and production company, record label, and management firm founded in 2010 by entertainer and entrepreneur Beyoncé. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live performances and concert production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy®-nominated Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performance at the Coachella Valley Music & Arts Festival in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018).

About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.