DLG Agri Influencer Award 2024 − winners announced
Best Tiktoker”, ‘Best Instagrammer/Facebooker’ and ‘Best YouTuber’ – Award ceremony at the Young Farmers Party on November 14 at EuroTier 2024
The DLG (German Agricultural Society) has today announced the winners of the DLG Agri Influencer 2024. The award recognizes outstanding profiles of German and international farmers on social media. The “Best Tiktoker”, “Best Instagrammer/Facebooker” and “Best YouTuber” awards are each presented to one German and one international influencer. The winners are Kamil Marunowski (DLG Best Agri Tiktoker International 2024), Benjamin Schmidt (DLG Best Agri Tiktoker in German 2024), Ayşe Öksüz (DLG Best Agri Instagrammer International 2024), Klaas Meier (DLG Best Agri Instagrammer in German 2024), Klemen Bobnar (DLG Best Agri YouTuber International 2024) and Cevin Lorenzen (DLG Best Agri YouTuber in German 2024).
The winners of this year’s DLG Agri Influencer Awards will be presented with their awards at the Young Farmers’ Party 2024. The party, which requires a ticket, starts on November 14 at 6:30 pm in the Munich hall at EuroTier 2024, the world’s leading trade fair for professional animal husbandry and livestock management, which takes place in Hanover, Germany, 12-15 November 2024.
“We are delighted to once again welcome so many faces from the German and international agri-influencer scene to Hanover in Germany. This is our way of recognizing the important work of agricultural influencers in social media. We look forward to honoring the great work of the award winners,” says Theresa Günther, Social Media Manager at DLG – the organizer of EuroTier.
From shed and field to tractor cabin seen through the smartphone
The submissions for the DLG Agri Influencer Award reflect how quickly agricultural communication in social media has evolved: “Over the years, we on the jury have noticed that even profiles with a small reach now post frequently and regularly. The quality has also increased in terms of content and technology. Moreover, many creators are now putting themselves in front of the camera, showing themselves as people and taking their followers to their farms,” says Heike Zeller, aHEU – Regionale Vermarktungsstragien (Regional Marketing Strategies), who chairs the international award jury.
“It’s also interesting to see how the influencers’ channels and goals differ across countries,” says Katrin Fischer, Chairwoman of the Association of German Agricultural Journalists (VDAJ) and jury member since 2022.
This year’s award winners are:
• DLG Best Agri TikToker International 2024
Kamil Marunowski @rolnik_na_kazda_okazje
Under the profile name “Farmer for every Occasion”, Kamil delights his followers with his mischievous videos. In just 18 months, he has built up a large audience on TikTok which celebrates his sarcastic insights into the life of a normal pig farmer. He points out prejudices against farmers by taking them to extremes, pokes fun at village life, puts intergenerational conflicts on the stage and rewrites well-known songs into farming related subjects. This approach makes the farmer visible as a person, with all his strengths and weaknesses.
The Tiktoker jury particularly appreciates his creative storytelling with gestures, facial expressions and sometimes even costumes.
Kamil Marunowski comes from Pruszcz in Poland and currently has 125,500 followers on TikTok as @ rolnik_na_kazda_okazje.
• DLG Best Agri TikToker in German 2024
Benjamin Schmidt @landwirt_kyf
Up close and human, farmer Benjamin takes his followers on his farm in daily vlogs. His followers look forward to his daily tours of the farm and are thrilled to be able to participate directly in nature, animals and plants. The work with the suckler cow herd is presented vividly, as well as the harvesting of potatoes and other field work. Farmer Benjamin also selects comments from users and responds to them in his own videos and with clear opinions.
The jury emphasises the unmistakable authenticity of this Tiktoker, which results in storytelling that refrains from using too much technology.
Benjamin Schmidt comes from Kyffhäuserland in Thuringia, Germany, and currently has 77,400 followers on TikTok as @landwirt_kyf.
• DLG Best Agri Instagrammer International 2024
Ayşe Öksüz @jerseyvet
Ayşe is 20 years old and one look at her Instagram profile is enough to recognise that she knows exactly what she wants: she is studying veterinary medicine and is in the process of building up a dairy farm housing a pure Jersey herd in addition to sales activities with the help of her family – all that without any farming background. She shows her followers her unadorned everyday life in gripping, emotional images and presents videos with split screens and contemporary music. She is particularly keen to communicate modern agriculture to young people and other young farmers.
The jury emphasises how skilfully and approachably this influencer combines and conveys content and emotion.
Ayşe Öksüz comes from Eskişehir in Turkey and currently has 15,600 followers on Instagram as @ jerseyvet.
• DLG Best Agri Instagrammer in German 2024
Klaas Meier @klaasmitk
Klaas is a 23-year-old farmer who keeps his camera rolling while he goes about his daily work. In his Instagram videos, he talks to his followers, like to a friend in a WhatsApp video, about the challenges and joys that nature and the conditions give him throughout the year. Klaas speaks directly to his community, inviting them to share their own experiences. What comes across as authentic and off-the-cuff is also the result of skillful storytelling paired with technical finesse in editing etc.
He talks to his followers like to a friend.
The jury sees this creator as both a popular figure and a master of his digital craft.
Klaas Meier comes from Minden in East Westphalia, Germany, and currently has 30,700 followers on Instagram as @ klaasmitk.
• DLG Best Agri YouTuber International 2024
Klemen Bobnar @BOBNAR7
In his videos, Klemen experiments with agricultural and forestry devices and compares different machines. He lets his followers take part in agricultural events and gives them a look behind the scenes, for example when working on the farm or in a photo shoot for his merchandise products. He addresses his viewers directly, talking to them in a an up-beat, energetic fashion. He also sets up and carries out collaborations in an informative and entertaining way.
The jury rates the YouTube videos as very good due to their comprehensibility, camera work, editing and resolution.
Klemen Bobnar comes from Voglje in Slovenia and currently has 31,600 followers on YouTube as @ BOBNAR7.
• DLG Best Agri YouTuber in German 2024
Cevin Lorenzen @sh.farming20
Agricultural student Cevin started his channel only recently as a harvest helper in Australia. Large fields, big machines, outback activities – he captures all of this with his camera and drone, editing it into along a central theme and adding suitable music. In addition to his fascination with agricultural technology, his personal stories also play a key role in the clips. Now located in north-east of Germany, he will surely be reporting from up the machinery cabin from this region too.
The jury is impressed by the quality and reach that this YouTuber has already achieved in a short space of time.
Cevin Lorenzen comes from Rethwisch in Schleswig-Holstein, Germany, now works in Mecklenburg-Vorpommern after a few months in Australia and currently has +3,600 followers on YouTube as @ sh. farming20.
Updates on EuroTier 2024:
www.instagram.com/eurotier_tradefair
www.linkedin.com/groups/2414416
Media contact
Malene Conlong
+49 69 24788-213
[email protected]
About DLG
With more than 31,000 members, DLG is a politically independent and non-profit organisation. DLG draws on an international network of some 3,000 food and agricultural experts. Through its subsidiary, DLG International, DLG operates has subsidiaries in nine countries and also organizes over 30 regional agricultural and livestock exhibitions worldwide. DLG’s leading international exhibitions, EuroTier for livestock farming and Agritechnica for agricultural machinery, which are held every two years in Hanover, Germany, provide international impetus for the local trade fairs. Headquartered in Frankfurt, Germany, DLG conducts practical trials and tests to keep its members informed of the latest developments. DLG’s sites include DLG’s International Crop Production Centre, a 600-hectare test site in Bernburg-Strenzfeld, Germany and the DLG Test Centre, Europe’s largest agricultural machinery test centre for Technology and Farm Inputs, located in Gross-Umstadt, Germany. DLG bridges the gap between theory and practice, as evidenced by more than 40 working groups of farmers, academics, agricultural equipment companies and organisations that continually compare advances in knowledge in specific areas such as irrigation and precision farming.
