Enrol in the Transforming Customer Strategies for Service Industry programme and earn your certificate from NUS Business School
Enrol in the Transforming Customer Strategies for Service Industry programme and earn your certificate from NUS Business School
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From Emeritus
Why should you enroll to this programme?
In today’s service and knowledge-based economies, businesses must constantly find new ways to stand out in an increasingly competitive marketspace. In this way, applying a customer-centric approach to managing, marketing and delivering service excellence is critical. However, this effort requires more than relying on customer feedback to inform your service offerings. It demands the creation of high-quality operations within a high-trust environment, leading to motivated employees who provide exceptional customer service.
In the Transforming Customer Experience: Strategies for Service Industry programme—offered by NUS Business School—you can gain the competencies you need to become a customer-focused business leader capable of delivering more value for your organisation, employees and customers. Through video lectures led by NUS Business School faculty, you will learn how to:
Discover service delivery trends, opportunities and challenges
Develop value proposition and positioning to stand out in the competitive marketplace
Learn how technology is used to deliver service excellence
Apply frameworks and strategies to identify, manage and maintain customers through service delivery and excellence
Identify strategies for delivering service excellence cost-efficiently
Is This Programme Right for Me?The programme is designed for professionals from any academic background preferably with 8+ years of work experience. The programme is applicable across all industries—particularly IT Products and Services, Banking and Financial Services, Staffing and Recruiting, Education and Consulting—and benefits those serving in Technological Management, General Management, Operations, Consulting functions and beyond. This programme is especially helpful for professionals aspiring to:Improve operational efficiency and transform customer experience through digital technologyDevelop disruptive business models with a service-centred approachEnhance customer engagement and boost conversion rate through integrated marketing automationLeverage customer and employee experiences to achieve business goalsApply best practices for service delivery across industries and enterprises
NUS Business School is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programmes. Working with Emeritus gives NUS Business School the advantage of broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of NUS Business School. Emeritus’ approach to learning is based on a cohort-based design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning.Emeritus Institute of Management | Committee for Private Education Registration Number 201510637C | Period: 29 March 2022 to 28 March 2026.
STARTS ON 22 September 2022
DURATION 2 Months,4-6 hours per week
FORMAT Online
PROGRAMME FEES USD 1,400
