Blending superior comfort with a bouncy ride, the NOVABLAST™ 5 running shoe offers energised cushioning for all runners.

[28 October 2024 – Hoofddorp, The Netherlands]  – Today, ASICS announces the launch of the highly anticipated and new fan-favourite NOVABLAST™ 5 running shoe. The latest updates to the NOVABLAST™ line deliver a uniquely comfortable and energised running experience through a combination of lightweight materials and ASICS’ new midsole material.

In line with the ASICS Design Philosophy which respects the Japanese principle of kaizen, continuous improvement, and is reflected in every new product, the NOVABLAST™ 5 shoe introduces innovative updates to the midsole foam, upper and tongue tooling and overall design elements. 

NEW MATERIALS FOR INCREASED COMFORT AND ENERGY

Initially introduced on the GLIDERIDE™ MAX shoe, the NOVABLAST™ 5 shoe features FF BLAST^TM MAX foam cushioning which helps increase the bounce properties by approximately 8.5% compared to the previous NOVABLAST™ model. Currently, the NOVABLAST™ 5 shoe is the only shoe in the ASICS range that utilizes a complete FF BLAST™ MAX technology midsole.

The upper of the NOVABLAST™ 5 shoe has also been improved for comfort, now utilising an engineered Jacquard mesh that enhances breathability compared to its predecessor’s woven upper. Also taking inspiration from the SUPERBLAST™ footwear line, the tongue construction of the NOVABLAST™ 5 shoe mirrors the gusseted wing design to help create a secure lockdown and instill confidence during workouts.

DESIGN LANGUAGE

The NOVABLAST™ 5 shoe retains its signature geometric midsole appearance, a standout feature since the product’s inception five years ago. The design lines are intended to create an illusion of dimensional warp as the runner moves through their stride.

“We approached the design and structure of the NOVABLAST™ 5 shoe in a way that would allow the FF BLAST™ MAX to show its full potential for the consumer,” said Yosuke Atarashi, Senior Designer of Footwear at ASICS and lead designer of the NOVABLAST™ 5 shoe. “Visually, we wanted the design to mimic the wearer’s dynamic experience and underfoot feeling as they run in this latest version of the NOVABLAST™ line.”

The midsole and outsole construction of the NOVABLAST™ 5 shoe incorporates enhancements that build on the energetic, bouncy, and comfortable ride of its predecessor. A pod-like groove in the forefoot improves springy sensation, helping runners feel propelled forward with each step. 

The NOVABLAST™ 5 shoe will become available globally on 1 December 2024, for 150 EURO. To find out more about the product and its latest technologies, please visit asics.com.