•    Ford begins production of all-new F-150 pickup, on sale at dealers starting in November

•    Ford’s $700 million investment in the historic Rouge Complex includes a new high-tech manufacturing home for the all-new, all-electric F-150 coming to market in mid-2022

•    The all-electric Ford F-150 is the most powerful F-150 yet – purpose-built for Americans who need to get the job done

•    New study by Boston Consulting Group finds the best-selling F-Series pickup contributes approximately 500,000 jobs to the U.S. economy

•    Ford launches new brand campaign under the theme “Built for America,” highlighting Ford’s commitment to building in America and strengthening the country’s manufacturing base

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DEARBORN, Mich., Sept. 17, 2020 – Ford today announced an even deeper commitment to American manufacturing, celebrating the production start of the all-new F-150 at the storied Ford Rouge Center and confirming construction of the new Rouge Electric Vehicle Center where it will build the all-electric F-150 by mid-2022.

The new manufacturing center at the Dearborn-based Rouge Center, once complete, will add 300 jobs and is part of a $700 million investment in building the all-new F-150 lineup, including the first-ever F-150 PowerBoost hybrid. The new jobs will support battery assembly and production of the F-150 PowerBoost hybrid and fully electric F-150.

Including investments for Bronco and Ranger at the Michigan Assembly Plant in Wayne, Mich., announced last year, Ford plans to invest more than $1.45 billion and create approximately 3,000 jobs over the next three years in Michigan alone.           

“We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150,” said Bill Ford, executive chairman, Ford Motor Company. “This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work.” 

A newly released study from Boston Consulting Group (BCG) found F-Series, America’s best-selling truck since 1977, is among the most valuable consumer goods in America and a key employment driver. Among the specific findings:

• Up to 14 American jobs are supported by each direct Ford F-Series employee. This equates to about 500,000 total jobs attributable to Ford’s F-Series alone
• Overall, Ford supports 1 million American jobs
• Of the more than two million full-sized pickup trucks assembled in the U.S. last year, Ford assembled nearly half – twice as many as any other automaker
• The best-selling F-Series contributed nearly $50 billion to the U.S. GDP
• The F-Series franchise alone generates more revenue than major companies such as McDonalds, Nike, Coca-Cola, Visa and Netflix 

The all-new F-150 raises the standard for all light-duty trucks. It targets the most towing and payload of any light-duty full-size pickup; introduces all-new features to increase customer productivity; features new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of technology; and offers an available all-new 3.5-liter PowerBoost™ hybrid powertrain with Pro Power Onboard™ – an integrated power generator.

“The critical launch of the all-new F-150 is now underway — on time and with the Built Ford Tough quality our customers demand to get the job done,” said Jim Farley, Ford’s chief operating officer and incoming CEO. “F-Series pickups are the backbone of work and productivity across the country. And now we are preparing to build a fully electric version of America’s most popular vehicle, and it will be a seriously capable, purpose-built tool for serious truck customers.”  

The electric F-150, which is undergoing tens of thousands of hours of torture testing and targeting millions of simulated, laboratory and real world test miles, will be more powerful than any F-150 available today and deliver commercial and personal customers the lowest expected lifetime total cost of operation among F-Series trucks. Additionally:

• Ford will debut new technology on the electric F-150 that allows mobile power generation so customers can use their trucks as a power source for places from campsites to jobsites when needed 
• The all-electric F-150 will feature dual electric motors to deliver more horsepower and torque than any F-150 available today, the fastest acceleration, and the ability to tow heavy trailers
• Electric vehicles including the electric F-150 require significantly less maintenance than a typical gasoline engine, creating more than 40 percent savings for its lifetime total cost of operation
• A giant front trunk on the electric F-150 adds even more cargo-carrying versatility and security to help protect and move valuable items
• Like the rest of the all-new F-150 lineup, the electric F-150 will continuously improve over time with fast over-the-air updates

Ford also debuted its “Built for America” brand campaign this week, highlighting Ford’s unique position as the top assembler of vehicle in America and largest employer of U.S. hourly autoworkers. The newest ad, “Built Together,” underscores Ford’s values, celebrating diversity, environmental progress and its longstanding tradition of producing American-made vehicles for hard-working customers.