Genesis

• Genesis GV70 Snow unveiled at renowned winter event in St Moritz
• Adventure car born from a collaboration between Genesis and Delta 4×4
• Accessorised with a range of bespoke features including tailor-made Anavon skis

Frankfurt, Germany, 5 February 2024:  Genesis Motor Europe has revealed an exciting adventure car, GV70 Snow, during the opening weekend of one of Switzerland’s most luxurious events, White Turf in St Moritz.

Unveiled by Genesis’ Chief Brand Officer, Graeme Russell, GV70 Snow is born from a partnership between Genesis and Delta 4×4, a German company specialising in off-road accessories and who have competed in the Paris-Dakar Rally annually since 1985. This exciting collaboration blends the finesse and luxury of the Genesis brand with the robust off-road expertise of Delta 4×4 to create an unmatched adventure car.

“At Genesis, our philosophy is to ensure our customers feel as if they are honoured guests in our home – a hospitality approach we refer to as ‘son-nim’. We’re thrilled to be able to offer Genesis hospitality in conjunction with exciting experiences such as horse racing and the unveiling of the GV70 Snow at such a prestigious event as White Turf here in St. Moritz”, said Graeme Russell, Chief Brand Officer of Genesis.

GV70 Snow is equipped with specialised winter sports equipment including a bespoke roof rack that features Two Vision X state-of-the-art 40-inch LED bars, ensuring visibility for all-terrain explorations at any time of day. For White Turf, GV70 Snow also features tailor-made Anavon Ski. These skis, a part of a special line developed in partnership with Genesis, combine winter extravagance with superior Swiss craftsmanship.

With an increased ground clearance, the GV70 Snow is poised to take on tough terrains and snowy paths, ensuring a seamless and powerful off-road experience. Each side of GV70 Snow is enhanced with widened wheel arches to accommodate the BF Goodrich KO2 265/60R18 tyres, also adding a distinctive flair to the car’s rugged profile. It is also equipped with Klassik B Rugged Wheels and Baja Design Fog Lights, ensuring a seamless and powerful off-road experience.

GV70 Snow is a testament to Genesis’ ongoing commitment to innovation, luxury, and technology, pushing boundaries to deliver an exceptional driving experience and a distinctive design.

About Genesis

Founded in South Korea, Genesis offers premium cars with a luxury experience and is committed to delivering an exceptional service to its customers. From its European headquarters in Frankfurt, Genesis Motor Europe
operates in Germany, Switzerland and the UK. Since launching in Europe in 2021, the brand has received multiple company and product award wins across all three markets.  

The Genesis range includes three dynamic pure electric models as well as the most recent addition, Genesis G90, the brand’s flagship luxury saloon. Central to Genesis’ identity is the distinctive design language of ‘Athletic Elegance’, blended with the very latest technology to deliver state-of-the-art customer features.

Genesis is dedicated to a sustainable future and aims to become carbon net zero by 2035.

For more information about Genesis and its definition of premium, please visitwww.genesis.com.