• Genesis GV80 wins Best Luxury SUV at this year’s Scottish Car of the Year Awards
• 2021 Scottish Car of the Year Awards celebrates the best cars in the market and is the country’s biggest annual automotive awards show
• Award win is the first for the Korean luxury brand in its European debut year

Frankfurt, Germany: Last night, Genesis took its first major award win in Europe with the GV80 claiming the Best Luxury SUV at the 2021 Scottish Car of the Year Awards.

Category winners are voted for by members of the Association of Scottish Motoring Writers (ASMW) with the Genesis GV80 beating off stiff competition from well-established luxury car manufacturers; making the award win in its debut year all the more impressive for the new luxury Korean brand.

Hosted at Edinburgh’s Dalmahoy Hotel and Country Club, the Scottish Car of the Year awards sees the automotive industry come together to recognise the best new cars of the year.

This award is the first product win for the brand in Europe and marks a huge milestone for the GV80 and for Genesis.

The model was commended for its style and performance on-road while the jury felt that it’s full suite of intuitive technology, all-road capability, luxurious interior comfort and comprehensive ownership package pitched it ahead of competitors.

ASMW President Jack McKeown said: “The luxury SUV market is dominated by established prestige brands. That makes it incredibly difficult for a new model to succeed. 

The Genesis GV80 caught our eye with its striking good looks and deepened our interest with its commanding road presence, superb practicality, and refined ride quality. Add in a fantastic interior, vast levels of standard kit, and an industry leading level of customer care and you have a car that was the very clear winner of our Best Luxury SUV category.”

“We are very proud to win the award for Best Luxury SUV at the Scottish Car of the Year Awards”, said Dominique Boesch, Managing Director, Genesis Motor Europe. 

“We have been overwhelmed by the fantastic support we’ve received from both the industry and our first customers, and we look forward to building on this into next year. 

“The automotive market in Europe is one of the most advanced in the world – customers really are spoilt for choice – and we are humbled to win this award in the face of established and industry-leading competition. With a fresh approach to the premium, luxury segment and three all-electric models on the way, this is an exciting beginning for us in Europe.”

Pricing for GV80 starts at £56,715 for the 2.5T 8AT AWD Petrol and at £56,815 for the 3.0 8AT AWD Diesel. 

Within these prices, also included will be the Genesis Five-Year Care Plan – five years of hassle-free motoring, with no hidden extras including warranty, servicing, roadside assistance, courtesy car, mapping and over-the-air software.

Having launched in early summer, 2021 has been a busy year for the premium luxury Korean brand with no less than five models making their debut in Europe. The GV80 SUV, along with the G80 saloon, were the two debut models available from May with the GV70 SUV and G70 saloon following soon after in June. The G70 Shooting Brake joined the line-up this month.

Genesis has also pledged to bring three zero emission powertrains to Europe, with the eagerly anticipated G80 Electrified and the all-new GV60 coming soon. Just last week, the brand revealed the GV70 Electrified at the Guangzhou International Motor Show.

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About Genesis

Following its launch in 2015, Genesis has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury of all – their time. The brand was launched first in South Korea and following success in the U.S., Canada, Russia, the Middle East and Australia, Genesis has set its sights on Europe and China. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services to appeal to a broader range of consumers. The first electric car, the Genesis G80, will launch this year, with more to follow. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. Genesis is the only brand with a full product range to achieve IIHS Top Safety Pick+. 

For more information on Genesis and its definition of premium, please visit www.genesis.com. Please visit our media site for the latest global news at https://www.genesisnewseurope.com and Twitter at @genesis_eu_pr.