• Genesis extends partnership with Goodwood Festival of Speed for a further three years
• Relationship continues the Korean brand’s ambitious launch in Europe
• Genesis will make two exciting product debuts at the Festival 
• The Genesis stand will showcase the full Genesis range

London, UK: Genesis Motor Europe has revealed that it will extend its role as official partner of the Goodwood Festival of Speed presented by Mastercard for the next three years. The renewed commitment comes as the award-winning Korean premium brand continues its ambitious and progressive launch in Europe.

The announcement follows on from Genesis’s successful 2021 debut at the historic and world famous automotive event, where it hosted the global premiere of the Genesis G70 Shooting Brake. 

As well as two exciting product debuts at the festival in June this year, show-goers will be able to visit the Genesis stand, where they will be able to discover the manufacturer’s full range of cars, including the G70, G70 Shooting Brake, GV70 SUV, G80 and GV80 SUV. The Genesis line-up will also be in action on the hill, taking part in the dynamic demonstration over the four days.

Also on display will be Genesis’ first all-electric model, GV60, which offers premium performance and intuitive technology providing an electric experience without compromise. GV60 is available in three models in the UK, providing up to 321 miles on a single charge for the long-range Premium model. In the performance based Sport Plus model, GV60 is available with up to 360kW through a dedicated Boost Button. Pre-orders are now open, with customer deliveries starting from Monday 6 June. 

Dominique Boesch, Managing Director for Genesis Motor Europe, said: “We are delighted to announce our ongoing official partnership at Goodwood Festival of Speed, a world renowned event with an unrivalled reputation.

“Our electrification journey will continue at the Goodwood Festival of Speed with two exciting product debuts and we’re looking forward to sharing these moments and the continuing Genesis story with the Goodwood visitors”.

Since the its launch in Europe last May, Genesis has now introduced a range of elegant and dynamic luxury SUV and saloons, and will launch three all electric models in 2022. Starting in 2025, all new Genesis vehicles launched will be pure electric and Genesis will establish itself as a 100% zero emission brand by 2030. 

In addition, Genesis will continue to innovate in the pursuit of carbon net zero by 2035.

Notes to editors

The Goodwood Festival of Speed takes place from 23 to 26 June 2022.

About Genesis

Genesis brings premium cars with a luxury experience to Europe. The Korean brand has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and, above all, to respect the greatest luxury – their time. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services across Europe having launched five premium luxury vehicles in 2021. Genesis will introduce three electric vehicles in 2022 and, from 2025, all-new Genesis vehicles will be zero-emission as part of the brand’s vision for a sustainable future. Genesis will also establish itself as a 100 percent zero-emission vehicle brand by 2030 and pursue a goal to become carbon neutral by 2035.

For more information about Genesis and its definition of premium, please visit www.genesis.com.