• Genesis confirms attendance at Goodwood Festival of Speed as an official partner
• Iconic festival revealed as location for global and European product debut
• The Genesis G80, GV80, G70 and GV70 will all feature on the world-famous hill climb
• Show goers can view the full Genesis range at the Genesis Mobile Lounge

Frankfurt, Germany: Genesis Motor Europe has confirmed it will attend Goodwood Festival of Speed this summer as an official partner at the historic and world-renowned automotive event.

Taking place from July 8 – 11 this year, the British festival has been revealed as the first location for the Korean brand as it shows the full product range for Europe.

As well as a global product unveil on the stand, the brand will take part in the famous hill climb showcasing its full vehicle line-up – including the recently launched G80 saloon and GV80 SUV, the G70 saloon and GV70 SUV, all of which will be on sale across Europe this year.

As part of its first ever appearance at the show, show goers will be able to discover the full Genesis range on the manufacturer’s stand with the Genesis Mobile Lounge.

Dominique Boesch, Managing Director for Genesis Motor Europe, commented: “We are delighted to be an official partner at Goodwood Festival of Speed this year. The festival is recognized all over the world for its pedigree, so to be a partner is a huge honour for us.

“There’s really no better setting for us to debut our full product line-up for Europe, and we may have an additional surprise to announce as we get closer to the event. We cannot wait to show Festival of Speed visitors all we have planned for Europe – 2021 is shaping up to be an incredibly exciting year for Genesis.”

On 4 May, Genesis officially announced its plans for the European market – the home of the premium luxury – as part of an online press conference. The brand will commence European sales later this year, starting with Germany, the UK and Switzerland.

Orders for the G80 saloon, and its GV80 SUV, will open in summer, with the G70 sports saloon and GV70 SUV following soon after. Genesis will also bring three electric cars to Europe within the year, including the electrified G80 which was revealed at the Shanghai motor show in April.

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About Genesis

Following its launch in 2015, Genesis has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury of all – their time. The brand was launched first in South Korea and following success in the U.S., Canada, Russia, the Middle East and Australia, Genesis has set its sights on Europe and China. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services to appeal to a broader range of consumers. The first electric car, the Genesis G80, will launch this year, with more to follow. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. Genesis is the only brand with a full product range to achieve IIHS Top Safety Pick+.

For more information on Genesis and its definition of premium, please visit www.genesis.com. Please visit our media site for the latest global news at http://genesisnewseurope.com/ and Twitter at @genesis_eu_pr.