• Genesis ranked highest overall in JD Power 2021 Tech Experience Study
• The brand also triumphed in premium segment with the top Innovation Index score
• The annual TXI Study combines the level of adoption of new technologies for each brand with the excellence in execution
• Genesis offers unrivalled personalisation to provide a seamless experience for customers

FRANKFURT, Germany – Genesis was named as the highest ranked brand overall and in the premium segment in the J.D. Power 2021 U.S. Tech Experience Index (TXI) StudySM, released this week. Genesis earned the top Innovation Index score of 634 by offering a high level of advanced technologies across its product lineup.

The TXI Innovation Index Study measures how effectively each automotive brand brings technologies to market, measured on a 1,000-point scale. The index combines the level of adoption of new technologies for each brand with the excellence in execution. The execution measurement examines how much owners like the technologies and how many problems they experience while using them.

“It is so important to us that owning a Genesis vehicle is a personal, seamless experience,” said Dominique Boesch, Managing Director at Genesis Motor Europe. “The high quality technology offered across our lineup creates an truly unmatched experience for our customers, one that has been recognised as the best in its class”.

The TXI Study analyzes 36 technologies, which are divided into four categories: convenience; emerging automation; energy and sustainability; and infotainment and connectivity. Only technologies classified as advanced are award eligible.

About the 2021 U.S. Tech Experience Index (TXI) Study

The 2021 U.S. Tech Experience Index (TXI) Study is based on responses from 110,827 owners of new 2021 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through July 2021. The TXI Study complements the J.D. Power Initial Quality Study (IQS)SM and the J.D. Power Automotive Performance, Execution and Layout (APEAL) StudySM by measuring how effectively each automotive brand brings new technologies to market. The TXI Study combines the level of adoption of new technologies for each brand with the excellence in execution. The execution measurement examines how much owners like the technologies and how many problems they experience while using them. For more information about the U.S. Tech Experience Index (TXI) Study, visit https://www.jdpower.com/business/automotive/us-tech-experience-index-txi-study. See the online press release at http://www.jdpower.com/pr-id/2021100.

Notes to editors

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About Genesis

Following its launch in 2015, Genesis has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury of all – their time. The brand was launched first in South Korea and following success in the U.S., Canada, Russia, the Middle East and Australia, Genesis has set its sights on Europe and China. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services to appeal to a broader range of consumers. The first electric car, the Genesis G80, will launch this year, with more to follow. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. Genesis is the only brand with a full product range to achieve IIHS Top Safety Pick+.

For more information on Genesis and its definition of premium, please visit www.genesis.com. Please visit our media site for the latest global news at http://genesisnewseurope.com/ and Twitter at @genesis_eu_pr.