Genesis reveals the G70 Shooting Brake
- Genesis reveals the all-new G70 Shooting Brake
- Model to go on sale in Europe, showing clear dedication to the region
- Genesis transforms award-winning Genesis G70 sedan into an iconic Shooting Brake Â
- The news follows the company’s recent announcement that Genesis will arrive in Europe this summer
Frankfurt, Germany: Genesis Motor Europe has revealed the G70 Shooting Brake, a car designed with European customers in mind.
The new G70 Shooting Brake is based on the G70 sedan revealed last year, combining enhanced practicality with the brand’s award-winning design.
The Shooting Brake name refers to a body style firmly rooted in European automotive history and favoured by customers in the premium luxury sector. The G70 Shooting Brake will offer greater practicality, and will further expand the Genesis line-up to meet customers’ needs.
The G70 Shooting Brake is the same size as the new G70, measuring in at 4,685 mm long, 1,850 mm wide and 1,400 mm tall, with a 2,835 mm wheelbase. Meanwhile, the luggage space is 40 percent larger than the G70 sedan and its rear seats can be split-folded in versatile 4:2:4 format.
Inheriting its design from the new G70 sedan, the G70 Shooting Brake’s signature Crest Grille is set lower than the Quad Lamps, which spread outward to evoke a sprinter’s pre-race posture and highlight the model’s athletic design.
When viewed from the side, the combination of the single-piece glass hatch extending to the rear, with the floating integral spoiler, communicates the G70 Shooting Brake’s athletic intent.
At the rear, luggage space is maximised by moving the tailgate hinges forward. While the Quad Lamps which underpin the Two Lines signature, the epitome of the Genesis brand identity – extend to the surface of the hatch to create a unique impression.
With the G70 Shooting Brake, the fifth Genesis model to arrive in Europe, the brand will further strengthen its position by launching a model that demonstrates its commitment to the European market.
On 4 May, Genesis officially announced its plans for the European market, the home of premium luxury cars. The brand will commence European sales later this year, starting with Germany, the UK and Switzerland.
Orders for Genesis’ luxury sedan, the G80, and its SUV, the GV80, will open in summer, with the G70 sports sedan and the GV70 urban SUV following soon after.
Dominique Boesch, Managing Director of Genesis Motor Europe, said: “We are delighted to reveal this bespoke product – tailored for our European customers – so soon after revealing news of our arrival into the region.
“The G70 Shooting Brake marries luxury and European automotive heritage with our design philosophy of Athletic Elegance. Our fifth car in Europe, the Shooting Brake will stand apart through its unique design; it is a clear statement of our commitment to the region.â€
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About Genesis
Following its launch in 2015, Genesis has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury of all – their time. The brand was launched first in South Korea and following success in the U.S., Canada, Russia, the Middle East and Australia, Genesis has set its sights on Europe and China. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services to appeal to a broader range of consumers. The first electric car, the Genesis G80, will launch this year, with more to follow. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. Genesis is the only brand with a full product range to achieve IIHS Top Safety Pick+.
For more information on Genesis and its definition of premium, please visit www.genesis.com. Please visit our media site for the latest global news at http://genesisnewseurope.com/ and Twitter at @genesis_eu_pr.
