Instagram has grown from just a photo-sharing app to a hub of business activity. With over 25 million businesses on IG, it is now a go-to place for both startups and established brands to connect with their audience. 

The best part about using Instagram for business is that it is not reserved for any specific niche. From gathering insights to selling products, this platform keeps rolling out business-specific features to help brands grow. 

New to Instagram and have no idea how to use this social media platform to expand your business? Here’s the comprehensive guide to leveraging the power of IG to meet all your business needs. 

1. Always maintain a consistent theme

It might seem appealing to attract more people through various themes, but ultimately, sticking to the particular niche will help you create stronger connections. The more specific and consistent you are with your IG posts, the more likely you attract your most authentic audience. 

While each post on Instagram should be good on its own, you’ll need to create a cohesive theme to maintain an audience’s loyalty. Remember that the “theme” should relate to everything, from hashtags and reels to stories and photos. The consistency is equally essential in the captions as well and helps to keep true to the theme. 

2. Add value to the business with your content

Instagram is a visual platform, and thus, it’s vital to spend time delivering thoughtful and high-quality content to attract an audience. This platform has the highest engagement rate, surpassing Twitter and Facebook; hence, it is mandatory to create valuable content that encourages the audience with your business. Use the best Instagram Story Ideas to make your customer delighted so that they can stay true to your brand. 

You don’t always need to post product images to spread brand awareness and increase sales. Try using funny memes related to your product or quotes that support the use of your services. Think out-of-the-box to stand out from the crowd. 

Finding the content that works for your business might take trial and error methods, so keep trying until you get what you are looking for. 

Also, think about what visual aesthetic you want to present on your business page and then design the branding strategy. Pay attention to your color palette that helps create a distinct style. Don’t target to consider the font you’re using if text plays an important role in your business marketing. 

All and all, brands need to add value to their Instagram’s business profile rather than just using the platform for advertisements alone. 

3. Consider influencer marketing

Influencer marketing is the rage these days, and for a good reason. Unlike celebrities and brand ambassadors, influencers are authentically connected with their audience and seen as trusted sources of information. 

In fact, a recent survey claims that 82% of consumers are highly likely to follow a recommendation made by influencers, surpassing the number of consumers who are willing to follow advice from an average person. 

Micro-influencing is a substantial opportunity for brand endorsement. You could use your budget and resources to invest in effective marketing campaigns. Identify the right influencers for your business to find the audience who will truly enjoy and support your products and services. 

4. Don’t forget to employ an Instagram Ad Campaign

There are two reasons businesses should use Instagram Ads – to boost brand awareness or increase sales. An Instagram ad aiming to sell a product is completely different from one intending to attract followers. Hence, it’s essential to focus on one goal when creating an effective ad campaign. Decide what you are hoping to achieve before you begin creating it.

Once you have chosen the reason, take a look at your competitors’ ad campaigns and consider how to emulate them. Use the best quality Instagram video editor to create high-value visual content. 

5. Uncover Niche Tags

Hashtags mainly act as a search function for Instagram to search relevant followers and brands. Hence, it is advised to consider niche tags to make your business exceptionally stand out rather than tackle crowded hashtags. 

“Think Differently” is wise advice for brands trying to fascinate a dedicated group of audience. Now, here the question arises – why should brands care about hashtags? No matter what your social media goals are, there’s an advantage of hashtags for everyone. 

They increase business exposure and discovery, leading to a gallery of both top posts and the latest posts that use the hashtag. Also, when you use branded hashtags, it becomes another form of engagement and lets you reach your customer base effortlessly. 

6. Utilize Shoppable Posts

A shoppable post is an Instagram feature that makes selling on this platform way easier than expected. Use this business-friendly tool to create posts that offer users an absolute shopping experience directly on the platform. It can turn your followers into customers with less friction if used appropriately.

However, you’ll need a specific business profile to access additional features. The profile legitimizes your IG account and enables you to add critical information related to your business. 

7. Keep experimenting

Social media is all about experimenting and trying new tactics and tools to boost your business growth. Go beyond A/B testing and keep updated with the latest business-friendly features and methods. Never miss an opportunity to test the effect of new formats on the platform and find what works best for you. There’s always a scope of learning while using Instagram for business. 

If you want to increase your reach and engagement, it’s important to experiment with different content types and check what exactly suits your business well. The new techniques and tools come with their advantages and disadvantages but don’t hesitate in trying them. Dare to take the risk, as sometimes a random try can become the ultimate deal-breaker. 

Conclusion

Instagram has proven a worthwhile investment for marketing purposes, and it is an undeniably powerful tool to boost your brand awareness among the target audience. So, what are you thinking now? Start using this platform to make your brand more recognizable.