HBO and Game of Thrones team up with Cable Bahamas to create half-hour special show
From bahamaislandsinfo
Cable Bahamas teamed up with HBO Latin America and Game of Thrones to produce a 30-minute TV show in The Bahamas to promote the upcoming third season of the popular series. The show is hosted by Bahamian talent Dana Ferguson (shown at left on the set of the show) and Matthew Wildgoose (right), known for their roles as ‘Kelly’ and ‘Paul’ in Cable Bahamas’ series of HD TV commercials. The third season starts March 31 and is available on REVTV. A free preview weekend of HBO will be offer March 29 until April 1. (Photo: Keen i Media Ltd)NASSAU, Bahamas — Cable Bahamas Ltd. and HBO Latin America teamed up this week to create an innovative new TV show designed to promote the launch of the third season of the popular HBO original series, Game of Thrones. The show represents the first time that the companies have collaborated on a production of this kind, and the first time that HBO has co-created a production in The Bahamas.
The 30-minute programme brings together well-known Bahamian actors Dana Ferguson and Matthew Wildgoose, who have previously appeared together as ‘Paul’ and ‘Kelly’ in Cable Bahamas’ TV commercials promoting their HD service.
In addition to serving as a lead-in to the new season of Game of Thrones, the special also promotes the free HBO preview weekend taking place March 29 until April 1, a limited time offer of a free month of HBO for those who sign up, and to spread the word about HBO’s video on demand service.
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The programme was produced in The Bahamas and features clips from past seasons, as well as sneak peeks from the upcoming season of Game of Thrones.
Cable Bahamas and HBO Latin America joined forces to produce a 30-minute TV show in the Bahamas to promote the start of the third season of the popular series. Here we get a behind-the-scenes peek at the production of the show, which was filmed at Keen i Media’s studios, a Bahamian ad agency and production company in Grand Bahama. The show will air on Cable 12 and be available via REVTV’s video on demand service on channel 500. (Photo: Keen i Media Ltd)At a recent regional industry conference, Cable Bahamas’ Head of Marketing and Vice-chairman of the Caribbean Cable and Telecommunications Association, David Burrows, presented marketing professionals from other cable companies with a sampling of its highly successful Rejoice with REVOICE campaign. This occasion created an opportunity to discuss the possibility of a joint effort with HBO to expand the presence and marketing of the premium cable channel’s products in The Bahamas.
“Cable Bahamas is one of our top strategic partners, and we’ve been impressed with the things they’ve done on-air and off-air,” said Frank Arcia, Senior Manager for Affiliate Sales & Marketing for the Caribbean Region at HBO Latin America. “When we saw their past campaign, and the quality of work, it sparked our interest in creating a programme using local talent to promote our free preview weekend leading into the launch of season three of Game of Thrones.”
A TV show to promote the start of the third season of Game of Thrones, a popular series on HBO, was produced through a joint effort of Cable Bahamas and HBO Latin America. ‘Cable Bahamas is one of our top strategic partners, and we’ve been impressed with the things they’ve done on-air and off-air,’ said Frank Arcia, Senior Manager for Affiliate Sales & Marketing for the Caribbean Region at HBO Latin America. Here, Mr Arcia oversees the production of the 30-minute promotional programme that was produced in Grand Bahama. This marks the first time that HBO has co-created a production in The Bahamas. (Photo: Keen i Media Ltd)Mr. Burrows explained that including local talent and using local production facilities was key in making the concept a reality. “Our Bahamian ad agency, Keen i Media Ltd, which is based in Grand Bahama, has helped us set a new standard of quality and excellence for our marketing and media productions. HBO would never have come on board with this new production if they weren’t confident in the top-notch results that we could achieve right here at home.”
“Free preview weekends, like the one coming up at the end of March, are a grand opportunity for subscribers to experience our great original content and other programmes first hand,” added Mr. Arcia.
The HBO Latin America representative also emphasised the importance of their relationship with the local cable provider. “Cable Bahamas is a true partner with technology, where they now have video on demand. This service really gives people the opportunity to catch up with shows like Game of Thrones.”
Cable Bahamas teamed up with HBO Latin America and Game of Thrones to produce a 30-minute TV show in The Bahamas to promote the upcoming third season of the popular series. The show features clips from the first and second seasons, as well as a preview of the work that has gone into the production of the new season. The promotional programme was shot in the Bahamas, and is hosted by Bahamian talent Dana Ferguson and Matthew Wildgoose, known for their roles as Kelly and Paul in Cable Bahamas’ series of HD TV commercials. Cable Bahamas and HBO are offering a free preview weekend of HBO from March 29 until April 1. Here, director and producer of the show Erik Russell of Keen i Media Ltd (left) and Matthew Wildgoose go over the script prior to the taping. (Photo: Keen i Media Ltd)The new 30-minute programme will premiere on Monday, March 18 at 8:00 p.m. on Cable 12, and will be available on demand to all HBO subscribers for free by tuning to cable channel 500 and selecting HBO.
Game of Thrones season three premieres March 31 at 9:00 p.m. on HBO. Subscribers interested in signing up can contact Cable Bahamas at 601-8992 (Nassau), 602-8800 (Grand Bahama), or toll free from all other islands at 1-242-300-2200.
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