The entertainment and media industry is reinventing itself to match the modern needs of the consumer. It is important to create useful and relevant content if you want to attract the attention of consumers in this segment. However, most of the times we don’t understand the consumer needs or, don’t pay heed to their consumption patterns to be able to deliver accordingly. As a result, we need to utilize current and efficient technologies that can help connect, collaborate, and deliver content that resonates with the users.

In the United States, the entertainment and media market was worth an estimated 678 billion U.S. dollars in 2018 and is expected to grow to over 720 billion U.S. dollars by 2020.

 

The growth in the media industry dictates how the future of this industry will look like, which will eventually help you grow and prosper.

Artificial Intelligence will play a crucial role in not only understanding how people consume media or entertainment but also in understanding how to improve the content and increase the value for the business.

Here we will talk about how AI will help the media and entertainment industry, and what value it will add to the overall business growth.

AI-Driven Opportunities for Media & Entertainment

#1 Driving Personalized Experiences

The most important aspect of driving the entertainment industry is content, and it should be relevant and experiential. As a result, you need to understand what the user wants, look for, and release the content accordingly.

There should be a certain level of diversity in the content, and the platform should be able to produce content that is personalized to the needs of the user.

Netflix is one such platform that has been using AI in driving personalized and effective content that has the ability to maximize engagement. The powerful content platform understands the user’s consumption patterns based on the kind of content they consume as well as the categories they are more likely to visit. For instance, if there is a child in the house, the content is likely to be cartoons or kid’s content. As a result, the platform will choose content types that match their needs and offer them relevant suggestions.

This will enhance the engagement on the platform and will drive the users to watch more content. To transform the user’s experience and make the platform more interactive and interesting, AI should be at the core. Just like Netflix, most of the other platforms and channels should produce content in accordance with the consumer’s interest.

#2 Improves Content Security and Platform Privacy

When it comes to entertainment-related content, there is always a scare associated with privacy and copyright of the content. You will notice that the content can be copied or there is a possibility of plagiarism associated with the content, which can cause major security-related issues.

AI at the core along with Blockchain can help issue copyrights and even drive secure content on the platform. With smart contracts and intelligent IP management as well as royalty management, you will be able to maintain the security of the platform and the content. Users will not be allowed to use the content or even plagiarise it or use it on their platform without the rights or paying the loyalty.

In the case of subscription-based services, the contract will prove to be more useful in protecting the rights of the content as well as ensuring complete platform security. In case there is an anomaly in fan engagement or within the subscription-based services, then Artificial Intelligence will help you with this detection.

#3 Boosts Marketing & Advertising Activities

The advertising landscape is important for most of the entertainment industry, as advertising boosts sales and engagement. With AI, marketing and advertising can be enhanced, and produced in sync with the needs of the users of this platform. Combining AI with AR or VR, you can produce relevant and interactive content that is experiential and boosts engagement. The advertisements can not only be in sync with the needs but also quite intensive.

Targeted advertising is a result of understanding the audience, knowing what they consume, and producing the content at the right time and place. Curating the right advertisements and placing it along the perfect content can win more conversions, and boost productivity for the business. as a result, it is important that you incorporate AI technology into your entertainment platform or media content.

With AI, you can also enhance the ad inventory management and optimize the ads that are shown on these platforms. With intelligent solutions, you are in for some improved solutions.

Apart from curating the ads, your marketing moves can also be designed in accordance with the audience using AI. You will know what movie poster will work best, and how to deliver to the marketing needs posed by the user, and deliver marketing techniques that work best.

In case you want to deliver a poster or a marketing material in minimal time, you will know, without A/B testing, using AI technology, the poster that will mark the movie best and will resonate with the audience. It will be entirely built on past data and how the users have consumed marketing material for the movies in this niche.

#4 Real-time Streaming Abilities for Better Content

The content needs to be in line with the audience, and you need to be able to stream content that you believe the audience will enjoy. As a result, you need data, which is the core of AI. With data-driven analytics, you can build insights into the consumer’s psychology and habits, which will help you deliver immediate content and satiate their needs.

You will also be able to efficiently distribute the data based on the platform that has maximum consumption, and traffic. You can even optimize the content in real-time based on the customer’s engagement levels and their interaction with the content.

You will also know which content will be received well on which platform, and accordingly deliver the content to the platforms.

Summing Up

Artificial Intelligence is reinventing the industries. It is time that the media and entertainment industry thrives on content and effective marketing, converting the actual audience, and enjoying the perks of engagement.

AI in the entertainment and media industry will push forward content that resonates with the audience and will target the consumers of a niche. It will help understand what type of content the audience wants, and accordingly, deliver them. it will also help improve the allocation and distribution as well as rights of the audience and the platform, thus protecting and securing the content, audience details, and the platform.

Author Bio:

Pradeep Makhija is a Digital Marketing Executive at Space-O Technologies, a Mobile app development company. He likes to share his knowledge and experience with people around by writing articles related to mobile apps & new technology. In his spare time, Pradeep likes to explore and read more about the trends and needs of a mobile app in different sectors.

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