Colors are strong and make us feel things, and we all have unconscious ties to certain hues. Our likes and dislikes of different colors are based on our past experiences and memories, which make us associate certain colors with good or bad things. So, there is definitely more to branding and choosing the colors for your logo design than meets the eye.

It’s not easy to pick the right logo color for your business. It can feel like a big deal to choose a custom logo. It is the first thing people will notice about your business. Logos say everything about your brand that you don’t want to say out loud. Customers should be able to recognize the custom logo design you choose for your brand right away.

Most designers and business marketers don’t realize how important colors are. Since this is the case, they end up being very upset. Colors are important because they make our work look good and send a message in a way that is both interesting and effective. In other words, the right (or wrong) colors can make a customer do or not do something.

Why should logo designers give color a lot of thought?

Communication

Color is a way of communicating without words. Color helps connect your message to your audience because it draws attention and sets the tone of the message. It also guides the eye where it needs to go. It gives people a sense of direction and belonging that they can relate to and understand.

Getting People to Come

Many of the most well-known brands in the world are instantly recognizable because of the way they use color. Research shows that 93 percent of the time, the color of a product is the most important factor in getting people to buy it. However, only 6% of people pay attention to how things feel. Color helps people remember your brand logo design and gain their trust.

Getting more sales

Eighty-five percent of people say that color is the main reason they buy something or get a service. Between 62% and 90% of what you think about a product unconsciously in the first 90 seconds is based on its color alone. Choosing the right colors can help you sell more. Because of this, it is very important to understand the color shades and use them correctly.

What do the most common colors in logos mean?

Blue

Blue is a robust and reliable color that shows trust, dependability, and professionalism. It is often used in custom logo designs for finance, technology, and medicine. Blue is also calm and peaceful, which makes it a popular choice for brands related to health and wellness and for people who want to show a sense of peace.

Red

Red is a popular color for custom logos because it stands out and is hard to miss. Red, one of the primary colors, is linked to energy, passion, and strength. Red is often used in band logos and fashion logos in the entertainment industry. On the other hand, red is sometimes associated with anger and danger. If you want a calm, peaceful, and serene logo color, red is probably not the right choice.

Black & White

A black and white logo design is always a good choice because it is simple and classic. Black is classy and elegant, and when it’s paired with white, it looks simple and effective. Black and white can be used in a lot of different ways. It works well with letterforms and wordmark logos, but it can also be used in other ways. Sticking to a refined black-and-white palette helps many leading brands stand out from the crowd without any other add-ons. This helps shape their brand identity even more.

Yellow

Yellow is a popular logo color used by many online logo makers for businesses that want to show happiness and delight because it is friendly, easy to talk to, happy, and uplifting. At the same time, yellow is easy to spot, so it can be a good choice if you want to stand out. However, yellow is also associated with caution and warning signs. So it might not be a good choice for every industry.

Gold

Gold is the best way to show how much something costs. It’s the color of money, success, knowledge, royalty, wealth, glamour, luxury, and status. Gold makes everything around it feel warmer. On the other side of yellow, it can also mean a deal, something on sale, or cheap products.

Gray

Gray is a neutral color made from black and white. As a result, gray gives off a sense of professionalism, style, and modernity. It also looks good with almost every color, which makes it useful in many industries and logo designs.

Choosing the Color of Your Logo

Now is the time to decide what color you want your brand to be. Don’t worry about this because you’ll figure it out as your brand grows. If you like one color for your logo, try playing with a complementary color to make it really pop. As a filler, you can use something as simple as black, white, or soft grey, or you can use something more colorful. You can use the designhill logo maker to make the best design for your brands.

Complementary Colours – Colors That Go Well Together

When two colors are complementary, they make each other look better. Look at the color opposite your choice on the wheel. When you use these color combinations, the color will stand out. Green brings out the best in red, orange brings out the best in blue, and even purple and green bring out the best in each other.

The Importance of Variance and Contrast

When making a custom logo design that stands out, it’s very important to use contrast. The most important part of the contrast is that the foundations are different. On the other hand, dark colors go well with bright colors. But, if you choose the wrong colors, the contrast can be bad. So, you can get the proper contrast by using logo design tools and color guides.

Every color has some limitations

Every color has both good and bad associations. Remember that logo design is art, and art is about personal taste. You will never be able to choose a color that everyone loves. We always say that everything is up to the person. What matters is that people can relate to your logo.

After you’ve finished brainstorming, you’ll want to test your logo design to make sure it speaks to the people who matter the most: your target customers.

How Much Is Enough?

Too much of anything is always bad. Many logo designers make the mistake of using too many colors. When you use too many colors, you may send too many approaches or messages at once, which can make customers confused. People usually don’t buy things that have too many colors. So, knowing how much is too much is important.

Ensure the colors of your logo are used consistently

Once you’ve chosen the logo design that best tells your brand’s story, the next step is to make sure that your branding is used consistently. It’s almost impossible to pick the exact shade on a color wheel. But there are a few ways to make sure you always pick the right color.

People connect different feelings and ideas to different colors. As a logo designer or marketer, it’s important to know this. Many logo design tools can help you understand color theory, try out different color combinations, and see what they look like. But before you decide on something, go through our detailed guide. It will help you choose the right combination and help you do well in the custom logo design game.