HSM IP’s Attorney Sophie Davies and Head IP Paralegal Natasha Whitelocke presented the International Trademark Association’s (“INTA”) Unreal Campaign to a group of students at John Gray High School at a morning assembly held on Monday, 3 April 2017. The Unreal Campaign is INTA’s public awareness initiative designed to educate teenagers about the importance of trade marks, intellectual property, and the dangers of counterfeit products.

During the Assembly, Sophie and Natasha educated the students on the importance of trade marks and anti-counterfeiting initiatives. They showed the students examples of counterfeit and genuine goods by way of comparison and explained what to look out for in order to spot the difference. They also explained the many ways in which counterfeit goods can affect the local consumer as well as the local community.

Managing Partner Huw Moses notes: “We are pleased to present INTA’s Unreal campaign to JGHS students in the Cayman Islands. We appreciate the opportunity to educate, empower and encourage young adults in the local community about the importance of trade marks and anti-counterfeiting in

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Sophie Davies, Attorney presenting to JGHS Students
Natasha Whitelocke, Head IP Paralegal presenting to JGHS students.