“I3 MOTORSPORTSâ€
REEBOK’S QUESTION MID “I3 MOTORSPORTS†MELDS IVERSON JEWELRY WITH MOTORSPORTS FLAIR , AVAILABLE APRIL 9
(BOSTON) March 29, 2021 – On the heels of its notable “I3 Motorsports†launch led by the Question Mid “Street Sleigh†this past December, Reebok today has unveiled the collection’s next piece with its Question Mid “I3 Motorsports†silhouette. The bold yet subtle design nods Iverson’s jewelry and the love for customization and flair shared by bike lifers and ballers alike. The Question Mid “I3Motorsports†(GX7925, $140) is available in full-family sizing beginning April 9 from Foot Locker, Champs Sports and Reebok.com, among other select retailers.
This past December, Reebok issued its Question Mid “Street Sleigh†tailored with a contemporary red/black holiday aesthetic and a glossy/matte material execution matching that of racing ATV’s.
For SS21, the Question Mid “I3 Motorsports†explores Allen Iverson’s well-known love for jewelry and the role that style and customization play in bike life and basketball. Similar to the December release, this model presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing with a retro full-grain black leather upper seated atop a shimmering silver base. It’s a perfect cross-cultural embodiment of streetwear, motorsports and basketball for the OG and today’s rising baller looking to carve their own path. Available in adult (GX7925) and youth (GY7931, GY7933, GY7935) sizing.https://www.youtube.com/embed/Jw9ODb2wGFM?rel=0&enablejsapi=1&origin=https%3A%2F%2Fwww.thenewsmarket.com
In this 3D animated short, rising big man and fashion forerunner Monrtrezl Harrell laces up the Question Mid “I3 Motorsports†for an ATV cruise to his home court ahead of game time.
With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear. Today, like most team sports, inner city motorsport or “bike life†is an important subculture, affording freedom of expression and a sense of community. This second release from Reebok’s modern “I3Motorsports†collection celebrates that very commonality.
The Question Mid “I3 Motorsports†(GX7925, $140) is available in full-family sizing beginning April 9 from Foot Locker, Champs Sports and Reebok.com, among other select retailers.
