George Town, Grand Cayman May 10th, 2017 – The Internet Marketing Association (IMA) and Cayman Enterprise City (CEC) co-hosted the IMPACT17 Cayman Conference April 26-28, 2017, at the Kimpton Seafire Resort on Grand Cayman. Aside from the fine dining the attendees were served a wealth of Internet marketing and innovation intelligence and best practices. IMPACT17 Cayman brought together marketing thought leaders, business leaders and elected officials, all motivated to learn about the application of cutting-edge technologies and innovative marketing techniques few have tried.

“The Internet continues to transform every business and every consumer around the globe,” said IMA Chairman and CEO Sinan Kanatsiz. “And everyone who attends an IMPACT event comes away with the knowledge and motivation they need to take the Internet to the next level and redefine marketing in a technology-centric world.”

Here are some key highlights of the experience from among the over 40 distinguished speakers and legends in digital marketing:

Tamara Gaffney, Principal Analyst, Adobe Inc., shared her company’s version of what the future may bring. For example, she noted that “as people are moving over to mobile devices, we’re not seeing growth in e-commerce” because mobile users spend less time on websites and are less likely to purchase.

Jeff Marcoux, CMO Lead for of Microsoft, addressed “The Science of Relationships” and how the brain receives information.

Vincent Walden, partner with Ernst & Young, outlined “Governance Best Practices for Digital Marketers.”

Victor Cho, CEO of Evite, gave a stirring presentation on the importance of face-to-face communication, particularly in a digital-centric world.

Eric Riviello, Director of Business Development for Cision’s PR Newswire, offered findings from the Cision annual survey of marketing professionals in a presentation titled “No More Excuses: From Business Expense to Business Driver.”

In addition, Audi presented a video on their “driverless car.” And Ketel One Vodka showed an informative brand video on their history and background. During the conference, speakers also reported on several IMA initiatives, including the Women Leadership Group and IMA.EDU education effort.

“IMPACT Cayman was an overwhelming success again this year and we are delighted to work with our partners the IMA who bring outstanding world-class speakers to the Cayman Islands so that the local industry can access this brilliant international content without having to make an expensive trip overseas. We were particularly pleased to see a significant increase in attendees, and free conference passes were given four young Caymanian students, who were also honoured on the main stage for their achievements this year” said Charlie Kirkconnell, CEO of Cayman Enterprise City.

The impressive roster of IMPACT17 Cayman speakers also included:

Aaron Hillegass, Big Nerd Ranch, CEO
Akbar Jaffer, IMA, San Francisco Group Chairman
Alex Gray, IMA Canada, Chairman
Bill Eldien, Ketel One Vodka, CEO
Brian Wong, Kiip, CEO
Charlie Kirkconnell, Cayman Enterprise City, CEO
Don Simpson, MarketLinc, CEO
Eileen Keens, Yello, Marketing Manager
Faquiry Diaz, mxHero, Chairman
Hope Frank, Kiosked, CMO
Jaime Ford, Jet.com, Digital Marketing Analyst
Jeanniey Mullen, Mercer, Global CMO
Jeff Montejano, KCOMM, President
John Costello, Microsemi, VP Business Development
Kamin Samuel Consulting, Business and Life Coach
Keiran Hutchinson, Ernst & Young, Partner
Keith Miller, Saffron Consultants, VP North America
Natalie Urquhart, Cayman National Gallery, Director
Reggie Judah, TV Liquidator, CEO
Rob McNabb, Logic Communications Cayman, CEO
Steve McIntosh, CML Offshore Recruitment, CEO
Thomas Bartke, EcomConvert, Founder
Tracy Morgan, nContext, Senior Director
Winston Conolly, Lainston, CEO
Yves Le Sieur, VDS Los Angeles, Head of Digital Marketing

“It’s been amazing working with the IMA on creating IMPACT17 Cayman and I am thrilled we were able to deliver four diverse, seamlessly executed events at multiple venues to create an incredible experience for attendees this year. We would like to say a huge thank you to our local conference partners which include Logic, Audi, CML Offshore Recruitment, Lainston, Yello, BritCay, Trident Properties, The Department of Tourism, Island Air, Cayman National, Pinnacle Media and Arch Automotive for their support” said Hilary Cahill, VP of Marketing for Cayman Enterprise City.

The next major Internet Marketing Association event on the horizon is the annual IMPACT conference in Las Vegas set for Sept. 28-30, 2017. For information on that event and the association, visit www.imanetwork.org.

About Cayman Enterprise City
Cayman Enterprise City is an award-winning Special Economic Zone in the Cayman Islands focused on knowledge-based industries, technology companies and specialized services businesses. With a dedicated Government Authority and guaranteed fast-track processes, International companies can quickly and efficiently establish a genuine physical presence in Cayman to generate an active business income. This enables businesses take advantage of Cayman’s jurisdictional benefits which include zero corporate tax, zero income tax and zero capital gains tax, along with a raft of special zone concessions and incentives. These concessions were designed to attract international companies from five specific high-tech sectors; internet and technology, media and new-media ventures, biotechnology, commodities and derivatives, and maritime services.

FOR MORE INFORMATION:
Call: +1-345-945-3722
E-mail: [email protected]
Web: www.caymanenterprisecity.com
Facebook: www.facebook.com/caymanenterprisecity
Twitter: @CEC_Cayman
LinkedIn: Cayman Enterprise City

About the Internet Marketing Association
The IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org