• Genesis X Dog concept is the ultimate dog friendly accessory for Electrified GV70
• Utilising vehicle-to-load electric power, Genesis X Dog has a built-in electric shower, hairdryer and heated dog bed, complete with ambient lighting
• Retractable lightweight alumnium and carbon fibre ramp for easy access
• Module is easily removable at any time to restore original boot space
• Genesis X Dog will be displayed in select Genesis Studios from 9 May to 5 June, beginning at Genesis Studio Battersea

London UK, May 9, 2024: Genesis has created a Genesis X Dog concept, the ultimate luxury dog-friendly space designed exclusively for Electrified GV70, the brand’s dynamic and versatile award-winning SUV.

Studies carried out by the University of Lincoln^[1] have shown that dogs display less restless behaviour when travelling in electric cars. With this is mind, Genesis has created the Genesis X Dog concept, a bespoke dog accessory designed to offer pooches a relaxing space to complement the refined and comfortable ride of its Electrified GV70. With a range of exclusive equipment and accessories, the module has been specifically designed to match the rest of the Electrified GV70’s luxurious interior. 

High end luxury for your pooch

Genesis X Dog has been designed to cater for everything a dog needs before, during and after travel. It is equipped with bespoke features including a Genesis branded heated dog cushion, built-in shower, wireless Bluetooth audio system, pull-out ramp and seamless push-to-open storage compartments complete with 230V plug sockets. In addition, Genesis has created a personalised leather dog collar and safety harness to keep the dog safe and secure while on the move. 

The module has been crafted with great attention to detail, including quilted vegan leather sidewalls with matching trim to the interior of Electrified GV70, non-slip surfaces and safety locking mechanism, which include two straps on the side of the unit to prevent movement during transit as well as a safety harness anchor point. The lightweight, pull-out ramp is manufactured from aluminium and carbon fibre telescopic tubes to allow easy access to the boot, while also being highly resistant and adaptable to all kinds of terrains. 

Genesis X Dog also features a six-litre pressurised water tank, linked to the shower attachment, which is discretely stored in a designated compartment within the module, allowing four-legged friends to be washed anywhere, anytime. This is paired with an electric hairdryer, a bespoke design created to provide a flow of air at an optimal temperature for dogs, along with a stronger airflow to reduce drying time. Both these features are stored in bespoke pouches made from waterproof materials, and can be easily used when required thanks to the car’s V2L (vehicle-to-load) capabilities.

The V2L feature supports a 3.7 kW power supply and enables drivers to conveniently use a variety of electric appliances outside of the vehicle. Depending on the device, owners can access the car’s power using either the external charging port in the front grille, or by plugging into a traditional domestic electrical socket located within the storage area of the module, which connects to the rear V2L power supply in the boot. 

Interior lighting available in a choice of 100 colours is included on the base of the module surrounding the bed to create a sense of calm. With blue and violet tones recommended as more calming for dogs^[2], the ambient lighting can help to further reduce stress levels when travelling. The lighting has been designed to blend in seamlessly with the rest of Electrified GV70’s cabin, however it is carefully positioned in the lower part of the interior as to not distract the driver. 

Electrified GV70 owners can also remove the complete module at any time in the case that additional boot space is needed. The concept was created as a one-off accessory to showcase how dog-owners could travel with their companion without sacrificing comfort. 

Genesis X Dog Days: at the Studio

Genesis X Dog concept will be part of an immersive experience across select UK Genesis Studios. Genesis X Dog will be on show at the Genesis Studio Battersea from 9 to 21 May and will then transfer to the Genesis Studio Westfield for two weeks from 22 May to 5 June. The Studios will be set up to cater to the needs of customers and their four-legged friends, with a dedicated area equipped with everything from water bowls to cosy beds, extending the brand’s traditional son-nim hospitality to make all dogs feel as special as their owners. 

About Electrified GV70

Genesis Electrified GV70 is a cutting-edge luxury SUV that seamlessly blends elegance with eco-conscious performance. It boasts a sophisticated design, featuring the signature Crest Grille and sleek lines that define the Genesis lineup. Underneath its stylish exterior, GV70 houses an advanced electric powertrain, delivering a combination of performance and sustainability. The interior reflects the pinnacle of comfort and technology, with premium materials, intuitive controls, and a selection of advanced features such as fingerprint authentication system, front Ergo Motion seats and Active Road Noise Control.

For more information head to https://www.genesis.com/uk/en/index.html

Notes to editors

Genesis X Dog is the production of a collaboration involving Cocker Spaniel Eleven. Eleven, nicknamed El, loves swimming in rivers and running through muddy puddles, much to their owner’s exasperation! She is a nervous traveller, but she enjoys listening to calming music when travelling and enjoys being warm and cosy. Genesis X Dog is a concept exclusively created by Genesis to explore the luxury offerings that could be made available to dogs travelling in an electric car. 

[1] Preliminary study comparing dogs’ responses to travel in electric cars. Pet Behaviour Science, University of Lincoln, in collaboration with CarGurus UK. 

Full report available at: https://journals.uco.es/pet/article/view/16735

[2] Source: Psychological Effects of Color in Pet-Friendly Interiors

About Genesis

Genesis brings premium cars with a luxury experience to Europe. The Korean brand has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and, above all, to respect the greatest luxury – their time. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services across Europe having launched five premium luxury vehicles in 2021. Genesis will introduce three electric vehicles in 2022 and, from 2025, all-new Genesis vehicles will be pure electric as part of the brand’s vision for a sustainable future. Genesis will also pursue a goal to become carbon net zero by 2035.

For more information about Genesis and its definition of premium, please visit www.genesis.com.