8 July 2024 – The International Olympic Committee (IOC) has announced a new licensing agreement with Panini to create collectible stickers and cards for the Olympic Games Paris 2024 and the Olympic Winter Games Milano Cortina 2026.

The physical and digital album collections will be available globally* with the Paris 2024 Album by Panini set to be released this month in collaboration with Worldwide Olympic Partner Coca-Cola, marking the first-ever digital collectable album for the Olympic Games.

“In line with Olympic Agenda, we are looking for new ways to engage fans across different media, and so are pleased to bring together our Worldwide TOP Partner Coca-Cola and licensee, Panini, to create this new Paris 2024 collection. There have been a number of projects with Panini and some National Olympic Committees in the past, but for the first time, this collection offers fans unique digital content featuring athletes of different sports from all over the world.”

Elisabeth Allaman, Deputy Managing Director of IOC Television and Marketing Services

The Paris 2024 collection includes web and mobile applications offering digital card packs, with an album featuring renowned Olympic and Paralympic athletes and original artist cards, as well as emblems and pictograms of the Olympic Games.

The digital card packs, also available for purchase within the app, will also offer access to exclusive digital content, with special gold cards being redeemable for once-in-a-lifetime prizes, such as virtual Q&A sessions with Olympic athletes and legends.

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The digital album also features special Team Coca-Cola athlete cards, which can be unlocked by scanning a selection of products from the Coca-Cola Company portfolio, while physical Paris 2024 trading card packs will also be on sale via Panini’s e-commerce stores.

The licensing agreement between the IOC and Panini is the latest development in the IOC’s global licensing programme – an initiative driven by Olympic Agenda 2020+5 that aims to engage and connect fans through official Olympic merchandise.

* Physical and digital albums are not available in the USA, China, Russia and Belarus. The Paris 2024 Album is only available digitally in France.