Convenience store owners are appealing to consumers by adding car washes to their list of “convenient” product offerings. Car washes create an estimated $5.8 billion in consumer spending per year. For business owners, car washes offer a variety of opportunities. 

With the demand for monthly unlimited options, this is the perfect time to extend an offer to your customers. In fact, it’s becoming the standard expectation. If you’re thinking about going unlimited, the following are some of the points you should consider before you commit. 

What Is an “Unlimited Car Wash”?

Unlimited car wash plans allow consumers to pay a flat fee and visit the car wash as many times as they would like throughout a given period. For customers and companies, the benefits car wash unlimited wash plans offer are numerous. They include:

• Encouraging customers to return
• Inspiring brand loyalty
• Offering chances to showcase your brand
• Increasing customer retention
• Increasing customer spending

On the consumer end, purchasers have the luxury of spending less and using the car wash more often. These plans come with convenient options that bypass time-consuming identification measures and make it easy to tailor services to the consumer’s needs.  

Why You Should Offer Unlimited Washes 

Keep reading to learn why you should offer your customers the convenience of unlimited car wash plans. If you are leaning against it, this article may change your mind.

Convenience

If you choose to work with a partner company, before signing on, contemplate the benefits. For companies, an unlimited plan should offer a variety of advantages and conveniences. Ideally, any partnering company you work with should deliver excellent customer service and tech support. 

Some business models require customers to stop to show their membership IDs or swipe for each wash. There are car wash point-of-sale (POS) software companies that exist to help you streamline operations and automate most tasks. Using this software also makes it easier for your customers to visit the car wash and to learn about your current promos and deals.

Another way you can use technology to your benefit is to take advantage of RFID tagging and license plate recognition. This will allow you to identify members as they approach without having to ask them, thereby increasing efficiency. Offering these features can also build brand loyalty.

Pricing and Marketing

Car wash owners should consider having multiple levels of unlimited washing plans available to draw in more customers. You can offer different membership levels to customers with a wide variety of needs, including multi-car options. Many car washes offer plans to customers that cost anywhere between $20 to $60 per month. 

While you may notice an increase in washes after consumers initially sign-on, these visits will decrease shortly, similar to a gym membership. January 1st, everyone signs up, and the gym will remain packed for the next month. However, within a few months, only a handful of the people who are still paying monthly membership dues will be using the facilities.

Consumer Attitudes

You may want to consider choosing or creating a plan that reflects your customers’ values. Today, consumers are more likely to return to businesses that are environmentally friendly or invested in the community. You can choose technology that minimizes water usage and contains environmentally-friendly chemicals. 

You may also contemplate partnering with local businesses for events or offering free wash days to the community.  POS software typically comes with the option to download an app that will let your customers know about special events. 

Are You Ready to See an Increase in Revenue?

You can attract more customers and increase profits with unlimited car wash plans. You may be surprised by the increase in profits that can come from using the right plan with a strategic business marketing plan. You may want to look into an automated payment system like Swift to save more money and increase your profits. You can click here to learn more about Swift benefits.

One of the best things about increasing your revenue is you will be able to invest in the latest technology.  If you commit to a cutting-edge image, your customers will notice, and they’ll appreciate it.