Many business owners want to expand their services when they succeed in their respective localities, so they advertise their services in various ways. Some small businesses use local business listings, diner placemats, or local mailings to try and attract new customers. The conversion rate is low, and most companies won’t likely see a substantial increase in their customers. Launching a company website and using the same techniques will also limit a company’s growth.

Outbound marketing remains popular due to how cheap the option is, especially when compared to inbound marketing techniques like search engine optimization. Many business owners are in shock when they see the cost of an SEO campaign, prompting them to continue advertising their services by blasting ads.

Leveraging the power of the internet is costly, and it’s important to know whether or not the campaign is worth the cost. SEO ensures that the target consumers can find a company’s services online even when they don’t know the brand’s name. Many people are already using the internet to look for the goods and services they need, and businesses must make sure that these people can find them if they want to be competitive.

Most people rarely go beyond the first few pages of the Google search results when looking for the company that can provide the goods and services they are seeking. There are even websites that seem to go missing since they don’t appear in the first ten search engine results pages and therefore they would greatly benefit from an SEO campaign.

An active search engine optimization campaign eventually places a website on the first few pages where people can see them easily. Even if only five people per week are added to the site’s visitors, it’s far better to have five people interested in the brand’s services visiting the website than sending messages to a thousand uninterested people to get them to transact.

With SEO, more and more people can visit the site and transact, resulting in a company’s continuous growth as long as the site stays on the first pages. Businesses need to rely on an SEO partner since typical business owners don’t have the tools and skills to execute the digital marketing campaign. But SEO services tend to be expensive.

Business owners need to weigh whether gaining increased leads is worth it compared to blasting ads without any guarantees that they’ll have more customers. Online visibility in itself is arguably already a great investment for a company’s growth. Business owners can view this infographic by Landau Consulting to see if SEO is worth the expense.

SOURCE: infographic