From Caribbean Business

SAN JUAN – In celebration of the 150th anniversary of the Jack Daniel Distillery, the oldest registered distillery in the U.S., Jack Daniel’s Tennessee Whiskey is celebrating globally.

Jack Daniel’s is the maker of Jack Daniel’s Old No. 7 Tennessee Whiskey, Single Barrel Tennessee Whiskey, Tennessee Honey, Tennessee Fire, Sinatra Select and
Country Cocktails as well as Gentleman Jack Rare Tennessee Whiskey.

Officially registered in 1866 and based in Lynchburg, Tenn., the distillery, Lem Motlow, proprietor, is the oldest registered in the United States and is on the National Register of Historic Places.

The company will launch commemorative bottles of the 150th anniversary, revamp the distillery with new technology, carry out a global barrel scavenger hunt, hold a celebration in Lynchburg and a reception at the New York Stock Exchange to mark the celebrations.

In 1866, Jasper “Jack” Daniel placed his distillery at a source of limestone water flowing from a cave spring in Lynchburg, and today Jack Daniel’s Tennessee Whiskey is found in more than 165 countries around the world.

The distillery has kept using Daniel’s distillation process, from the preparation of the barrel to aging the whiskey through 10 feet of charcoal.

“The barrel is key to crafting Jack Daniel’s Tennessee Whiskey as it accounts for 100 percent of its color and 70 to 80 percent of its flavor,” said Jack Daniel’s Master Distiller Jeff Arnett.

“I believe the endurance and success of Jack Daniel’s is the result of our ability to continue to operate according to Mr. Jack’s lifelong motto, ‘Every day we make it, we’ll make it the best we can.’ During this milestone anniversary, we will celebrate our history, traditions and values by continuing to tell the unique and powerful stories that make Jack Daniel’s the unique and very special global brand that it is today. We are looking forward to delighting our brand fans all over the world in some very special ways to celebrate this milestone for Jack Daniel’s,” Mark McCallum, president of Jack Daniel’s, said in the published announcement.

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