• Jacky will pilot the global dynamic debut of GV60 Magma Concept on the iconic Goodwood hillclimb
• Jacky will also join Genesis on stand for an autograph signing session
• The Duke of Richmond, Jacky Ickx and Luc Donckerwolke will announce the next steps of the high-performance Magma program on the Genesis stand on the Thursday at 09:45am
• Full programme itinerary can be found: https://www.goodwood.com/motorsport/festival-of-speed/partners/genesis/

London, UK, July 3, 2024: Genesis Motor Europe is delighted to announce that Genesis Brand Partner and six-time Le Mans winner, Jacky Ickx, will be joining Genesis for the brand’s biggest year yet at Goodwood Festival of Speed.

Jacky will lead the way up the famous hillclimb on Thursday in GV60 Magma Concept, giving the model its global dynamic debut. Having admired Genesis for its cultured elegance, innovation and design aesthetics, Jacky Ickx became a Brand Partner earlier this year. Through the partnership, Jacky is lending his expertise to the Magma program, adding a new, refined high-performance dimension to Genesis.

On Thursday, The Duke of Richmond will join Jacky and Luc on the Genesis stand at 09:45am, where the pair will be announcing the next steps of the high-performance Magma program.

Over the weekend, Jacky will take part in various activities with Genesis on the stand including an autograph signing session, offering fans a unique opportunity to engage with the Belgian racing legend.

Commenting on his appearance at Festival of Speed, Jacky Ickx said: “I’ve enjoyed attending Goodwood Festival of Speed many times, and it will be a pleasure to represent Genesis this year, to engage with visitors and be a part of GV60 Magma Concept’s global dynamic debut.”

Offering festival-goers an unforgettable weekend, fans can also look forward to the global dynamic debut of the Magma program, including the global dynamic debut of G80 EV Magma Concept. In addition, the first public showcase of G70 Track Taxi Nordschleife – Genesis’ enhanced G70 3.3T saloon designed specifically for passenger rides at the famous Nürburgring track – will take place on the hillclimb, with guests able to explore the model in the First Glance Paddock.

Luc Donckerwolke, Chief Creative Officer at Genesis, added: “I am delighted that Jacky is joining us at the festival and lending his legendary driving skills to showcase our new Genesis GV60 Magma Concept on the hill. We share a mutual passion for developing the future of the industry, particularly to promote and push innovation in design and technology.  He is a role model for many and there is no better place for him to share his expertise and knowledge.”

Taking place from 11 to 14 July, Genesis will offer a host of activities, which can be found here.

About Genesis

Founded in South Korea, Genesis offers premium cars with a luxury experience and is committed to delivering an exceptional service to its customers. From its European headquarters in Frankfurt, Genesis Motor Europe operates in Germany, Switzerland and the UK. Since launching in Europe in 2021, the brand has received multiple company and product award wins across all three markets. 

The Genesis range includes three dynamic pure electric models as well as the most recent addition, Genesis G90, the brand’s flagship luxury saloon. Central to Genesis’ identity is the distinctive design language of ‘Athletic Elegance’, blended with the very latest technology to deliver state-of-the-art customer features. Genesis is dedicated to a sustainable future and aims to become a carbon net zero by 2035. 

For more information about Genesis and its definition of premium, please visit www.genesis.com.