ASICS EMEA

[July 18, 2023 – Hoofddorp, NL] – ASICS today announces the addition of world-renowned sprinter Jonnie Peacock to its roster of athletes. The partnership with Peacock, a true embodiment of dedication, resilience and athletic excellence, marks another remarkable signing and demonstrates ASICS’ continued commitment to enabling athletes of all abilities.

Throughout his career, the British blade runner has consistently defied expectations, inspiring millions around the world with his achievements and spirit. Born in Cambridge, England, Peacock lost his right leg to meningitis at the age of five but discovered his passion for running shortly after receiving his first prosthetic leg. Since then, he has become one of the most celebrated impaired athletes.

Peacock first gained international recognition at the London 2012 Paralympic Games, where he claimed gold in the T44 100-meter sprint, setting a new Paralympic record. He successfully defended his title in Rio 2016 and only narrowly missed out on securing a third consecutive sprint title in Tokyo 2020 where he won bronze. Additionally, Peacock has earned numerous World and European Championship titles and world records along the way, cementing his legacy as an extraordinary athlete.

On joining the ASICS team, Peacock said, “I am incredibly proud to join the ASICS family. Their commitment to helping everyone achieve a sound mind in a sound body through exercise, and enabling athletes of all abilities, perfectly aligns with my personal values and aspirations. ASICS has a long-standing reputation for producing high-quality products that enhance performance and support athletes. And just like me, they are never done: always learning, always improving, always striving for the peak by pushing the boundaries of imagination through science and persistence. So I feel honoured to be part of a brand that believes in the power of sport to uplift minds and project positivity.” 

Olivier Mignon, Director of Sports Marketing at ASICS EMEA, is equally delighted about this new partnership, stating: “We are thrilled to welcome Jonnie Peacock to the ASICS family. He is an exceptional sportsman and he continues to amaze and motivate us through his infectious personality and positive attitude. Jonnie’s inspiring journey and unwavering determination embody the ASICS spirit, and we feel privileged to be providing him with the best possible support and innovative products to fuel his passion.”