KIA AMERICA

• Record January performance by Kia’s SUV and utility lineup
• Kia EV sales increased 57-percent year-over-year
• Four Kia models achieve best-ever January sales: Carnival, Sportage, Forte and EV6

Coming off the highest annual sales volume in company history in 2023, Kia America delivered 51,090 units in January with growth across the brand’s SUV, utility, EV and electrified vehicle offerings.

Sales of Kia’s rugged and capable SUVs increased over the same period last year and accounted for 74-percent of January sales. After launching in December, sales of the all-new Kia EV9 three-row EV SUV rose 27-percent to 1,408 units in January, powering a 57-percent overall increase year-over-year for Kia EVs sales. Four Kia models posted best-ever January sales, including: Carnival (+81-percent YoY); Sportage (+16-percent YoY); Forte (+10-percent YoY) and EV6 (+9-percent YoY).

“Kia’s sales continually increased over the past few years, and we’ve established a solid foundation to build upon as the industry transitions to electrified models,” said Eric Watson, vice president sales operations, Kia America. “With our flagship EV9 three-row EV SUV off to an impressive start after being named 2024 North American Utility Vehicle of the Year, and Kia’s rugged and capable SUVs continuing to gain market share, Kia will charge ahead in 2024 with six new and significantly redesigned vehicles scheduled to arrive in showrooms.”

In addition to the monthly sales performance, Kia America announced several initiatives, including:

• The all-electric Kia EV9 3-row SUV was named 2024 North American Utility Vehicle of the Year™ by the North American Car of the Year (NACTOY) jury. This is the third occasion in five years that the NACTOY jury has named a Kia vehicle as its top choice in the category, and the second win for a Kia electric vehicle (EV).
• Kia partnered with Riot Games to become the official sponsor of the League of Legends League Championship E-sports series.
• Kia America’s return to the Super Bowl with the brand’s 15th Big Game campaign for the all-new, all-electric EV9 three-row SUV. 
• Kia Corporation and Uber signed a Memorandum of Understanding (MoU) at the 2024 Consumer Electronics Show (CES) in Las Vegas, committing the two companies to collaborate on Kia’s planned development and deployment of PBVs.

	MONTH OF JANUARY		YEAR-TO-DATE
Model	2024	2023	2024	2023
EV9	1,408	N/A	1,408	N/A
EV6	1,213	1,110	1,213	1,110
Rio	929	2,184	929	2,184
Forte	8,977	8,190	8,977	8,190
K5	3,288	3,368	3,288	3,368
Stinger	0	466	0	466
Soul	3,271	4,844	3,271	4,844
Niro	2,062	3,713	2,062	3,713
Seltos	4,000	3,994	4,000	3,994
Sportage	9,994	8,602	9,994	8,602
Sorento	6,020	6,268	6,020	6,268
Telluride	6,916	7,582	6,916	7,582
Carnival	3,013	1,662	3,013	1,662
Total	51,090	51,983	51,090	51,983

Kia announces January 2024 global sales results

• January 2024 global sales of 244,940 units, up 4.2% Y/y
• Outside of Korea, Kia sold 200,073 units, up 2% Y/y
• In Korea, Kia sold 44,608 units, up 15.3% Y/y
• Kia SUVs led the company’s sales, including Sportage and Seltos models

Kia Corporation today announced total global sales of 244,940 units in January 2024, a 4.2 percent increase year over year.

Excluding special purpose vehicles, sales were up two percent compared with the same period in 2023, to 200,073 units outside of Korea. In the Korean market, Kia recorded sales of 44,608 units, a 15.3 percent increase year over year.

Kia SUV models led the company’s sales growth, with the Sportage selling 45,905 units globally in January. The Seltos and Sorento SUVs backed up this strong market performance, with sales of 27,517 and 21,346 units respectively.

Kia Corporation today announced total global sales of 244,940 units in January 2024, a 4.2 percent increase year over year.

Excluding special purpose vehicles, sales were up two percent compared with the same period in 2023, to 200,073 units outside of Korea. In the Korean market, Kia recorded sales of 44,608 units, a 15.3 percent increase year over year.

Kia SUV models led the company’s sales growth, with the Sportage selling 45,905 units globally in January. The Seltos and Sorento SUVs backed up this strong market performance, with sales of 27,517 and 21,346 units respectively.

Sales outside of Korea

Kia sales outside of Korea increased by two percent compared with the same month last year, to 200,073 units.

In markets outside of Korea, the Sportage SUV led the brand’s momentum, with 39,971 sales. The Sportage was followed by the Seltos SUV, which sold 23,573 units, and the K3 (also known as Forte outside of Korea), which sold 17,643 units.

Korea sales

In January, Kia sold 44,608 units in the Korean market, a 15.3 percent increase compared with the same period last year.

The Sorento SUV led the company’s sales of passenger vehicles in its home market, recording 9,284 sales. The Carnival MPV and Sportage SUV followed, with sales of 7,049 and 5,934 units respectively.

Kia will continue its sales growth in major markets through its highly appealing products , including the all-electric Kia EV9 three-row SUV – recently named the North American Utility Vehicle of the Year™, and the Telluride SUV,  winner of the Midsize SUVs with 3-row Seating category in the J.D. Power 2024 U.S. ALG Residual Value Awards.

Subject	January -24	January -23	YoY change	December -23	MoM change	2024 YTD (Jan)	2023 YTD (Jan)	YTD change
Koreasales	44,608	38,678	15.3%	44,803	-0.4%	44,608	38,678	15.3%
Overseas sales	200,073	196,124	2.0%	169,758	17.9%	200,073	196,124	2.0%
Special Purpose Vehicle sales	259	303	-14.5%	595	-56.5%	259	303	-14.5%
Total sales	244,940	235,105	4.2%	215,156	13.8%	244,940	235,105	4.2%

Editor’s note

* Sales results are based on wholesale unless otherwise specified
* Monthly sales figures provided in this release are unaudited and on a preliminary basis that may be subject to future update
* With the change in business results categorization in 2023, special purpose vehicle sales are recorded separately
* Special purpose vehicles include various specialized vehicles. Their sales figures account for sales in Korea and overseas markets