Kia announces 2022 Global Sales and 2023 targets
- Kia’s global sales in 2022 reached 2.9 million units, up 4.6% year-on-year; Sales in overseas markets increased 5.4% year-on-year
- Kia sets target to sell 3.2 million units globally in 2023; Maintaining sales growth with new regional strategy and EV leadership
Kia Corporation announced today that it sold 2,903,619 vehicles in 2022, a 4.6 percent increase year-on-year.
Kia’s 2022 sales in markets outside of Korea saw a 5.4 percent increase from the previous year to 2,362,551 units. Sales in Korea totaled 541,068 units.
For December 2022, Kia’s global monthly sales increased by 13.7 percent from a year earlier to 236,874 vehicles.
By model, the Sportage SUV topped the 2022 global sales ranking with 452,068 units, followed by the Seltos SUV with 310,418 units and the Sorento SUV with 222,570 units.
Kia achieved this growth last year thanks to its efficient supply chain management strategies and the successful launches of the all-new Niro and the 2024 Seltos. Plus, the all-electric EV6 demonstrated Kia’s competitiveness in the global EV market as it had a total sale nearly 80,000 units.
In 2023, Kia is targeting global sales of 3.2 million units. By region, Kia expects to sell 585,120 units in Korea and 2.61 million vehicles overseas.
Kia plans to maintain its sales momentum in 2023 by establishing solid strategies to expand businesses in various markets, successfully develop Purpose Built Vehicles (PBVs) with flexible production system, and launch customer-centric products and solutions.
The company will also look to strengthen its leadership position in the global electric vehicle market with its unique electrified mobility lineup. This year, Kia will introduce several highly anticipated models, such as the EV9 SUV in early 2023, helping the company achieve its goal of becoming a sustainable mobility solutions provider.
2022 Sales Result:
| Dec – 22 | Dec – 21 | YoY change | Nov – 22 | MoM change | 2022 YTD | 2021 YTD | YTD change | |
| Korea sales | 50,536 | 47,789 | 5.7% | 52,200 | -3.2% | 541,068 | 535,016 | 1.1% |
| Overseas sales | 186,338 | 160,479 | 16.1% | 203,636 | -8.5% | 2,362,551 | 2,241,343 | 5.4% |
| Global sales | 236,874 | 208,268 | 13.7% | 255,836 | -7.4% | 2,903,619 | 2,776,359 | 4.6% |
Editor’s note
* Sales results are based on wholesale.
* Monthly sales figures provided in this press release are unaudited and on a preliminary basis.
* This press release contains forward-looking statements that are based on current expectations about possible future events. Our actual results may differ due to a variety of factors.
